2024 is a breakthrough year for Thai Nguyen tourism

Thai Nguyen land has many potentials and advantages in tourism development with many diverse and attractive products for tourists that have been widely promoted, contributing to brand building and product positioning.

In recent years, Thai Nguyen tourism has received much attention and investment from the province. The evidence is that many Resolutions, Decisions, Plans and Policies have been issued to realize the goals of the "Thai Nguyen Tourism Development Project for the period 2021 - 2025, with a vision to 2030".

2024 is a breakthrough year for Thai Nguyen Tourism. In order to attract tourists to Thai Nguyen, in addition to investing and mobilizing facilities and businesses to build, improve and develop tourism products, tourism promotion plays an important role.

In the context of the emergence of many new tourism products, tourism promotion and advertising must also have new directions and new approaches. Recently, in addition to proactively participating in national and international tourism events and fairs; promoting communication and advertising on digital platforms, Thai Nguyen tourism industry has increased the organization of tourism promotion and advertising conferences in provinces and cities across the country.

At the Conferences, Thai Nguyen introduced and promoted the land, people, potential strengths and tourism products of the province, thereby contributing to linking and promoting investment promotion activities, tourism development cooperation, increasing the number of visitors between provinces and cities with Thai Nguyen; at the same time exchanging information, coordinating to build tours, routes and cooperating in tourism development.

Realizing the obvious effectiveness after successfully organizing the Conference to promote and advertise Thai Nguyen tourism within the framework of the Vietnam International Tourism Fair - VITM Hanoi in 2023, in 2024, the Department of Culture, Sports and Tourism of Thai Nguyen province has continuously organized 08 promotion conferences at different times of the year to stimulate tourists to Thai Nguyen.

To attract visitors to Thai Nguyen during the April 30 - May 1 holiday, Thai Nguyen province organized 02 tourism promotion conferences in Hanoi and Ho Chi Minh City within the framework of the Vietnam International Tourism Fair - VITM Hanoi 2024 and the 20th Ho Chi Minh City Tourism Festival 2024. The conference was attended by hundreds of travel agencies and media nationwide. As a result, the number of visitors to tourist areas and destinations in Thai Nguyen province during the April 30 - May 1 holiday reached nearly 148,000, an increase of 51.3% over the same period in 2023; revenue from tourism activities reached over 108 billion VND, an increase of 40.5% over the same period.

Next, to promote visitors to Thai Nguyen during the National Day holiday of September 2, which is also the last holiday of the year, Thai Nguyen organized 04 conferences to promote and advertise tourism focusing on provinces and cities in the Red River Delta and neighboring areas. The four conferences took place in August with the participation of travel agencies, tourism service businesses, and the press and media of 06 provinces including: Bac Giang, Bac Ninh, Vinh Phuc, Phu Tho, Hai Phong, and Quang Ninh.

Thereby, the effect is clearly seen, Thai Nguyen has welcomed more tourists from these markets. According to statistics, during the 4-day National Day holiday on September 2, Thai Nguyen welcomed over 200,000 visitors, an increase of 29% over the same period in 2023; revenue from tourism activities reached 128 billion VND, an increase of 2.5 times over the same period in 2023.

Not stopping there, to exploit and stimulate demand to attract tourists in the last 3 months of 2024, the Department of Culture, Sports and Tourism continues to organize 02 Conferences to promote and advertise Thai Nguyen tourism in Ninh Binh and Hai Duong provinces with the participation of 06 provinces including: Ninh Binh, Ha Nam, Nam Dinh, Thai Binh, Hai Duong and Hung Yen.

It is known that in 2024, Thai Nguyen province welcomed over 3.4 million visitors, an increase of over 39.5% compared to 2023; of which international visitors reached over 150,000; total revenue from tourists reached over 3,089 billion VND, an increase of over 44% compared to 2023; the total contribution of the tourism sector to the province's GRDP was over 1,842 billion VND.

Phan Anh

Source: https://www.congluan.vn/nam-2024-la-mot-nam-but-pha-cua-du-lich-thai-nguyen-post326034.html