Cao Bang's typical products reach far thanks to diversified consumption channels

The process of filtering cassava flour is carried out by machines of Tan Viet A cassava vermicelli cooperative. Photo: Chu Hieu-VNA

Starting production and brand building in 2017, by 2020, Tan Viet A vermicelli products (Minh Tam commune, Nguyen Binh district, Cao Bang province) were certified as 3-star OCOP products. In 2023, the product was certified as 4-star OCOP products. Thanks to implementing solutions and constantly improving quality, the cooperative's products have reached far and "covered" the entire domestic market. In particular, Tan Viet A vermicelli fully meets the standards for export to international markets.

Director of Tan Viet A Cao Bang Agricultural Cooperative Tran Duc Hieu said that in early January 2025, the first shipment of 4 tons of Tan Viet A vermicelli was exported to the US market. According to the contract, the cooperative will provide 4 tons of vermicelli per month to the partner for export to the US market. This is a major development step, demonstrating the cooperative's continuous efforts to improve product quality, build brands, and develop markets.

Tan Viet A vermicelli products (Minh Tam commune, Nguyen Binh district, Cao Bang province). Photo: Chu Hieu-VNA

From the traditional vermicelli making profession, Mr. Hoang Van Tuan's family registered to build an OCOP product and implemented processes and requirements to improve quality, ensuring the prescribed standards for Cao Tuyen traditional dry vermicelli products (Hung Dao commune, Cao Bang city). After being recognized as an OCOP product, he invested in expanding production using modern technology. Each day, the facility can process 1-2 tons of vermicelli, creating regular jobs for 4-6 workers.

Director of Cao Tuyen Limited Liability Company Hoang Van Tuan said that when Cao Tuyen dried vermicelli was recognized as an OCOP product, especially receiving the certificate of National Outstanding Rural Industrial Product, the facility always tries to develop and apply science and technology in production to improve product quality, increase product competitiveness in the market...

Packaging of five-color dried vermicelli products at Cao Tuyen Company Limited (Cao Bang city, Cao Bang province). Photo: Chu Hieu-VNA

Currently, Cao Bang has 171 OCOP products; including 10 4-star OCOP products and 161 3-star OCOP products belonging to 4 product groups of 117 implementing entities. Cao Bang province regularly pays attention to trade promotion activities, introducing and promoting products in many forms such as through organizing OCOP product trade promotion fairs or integrating the content of displaying and promoting OCOP products at events and festivals. In addition, the unit encourages entities to diversify trade promotion forms, promote the application of digital technology in product distribution and consumption; put the list of information of OCOP products on e-commerce platforms...

By 2025, the province strives to have 150 OCOP products recognized as 3-star or higher; including 10 new OCOP products; support the completion of dossiers of products with the potential to achieve 5-star rating. Maintain and consolidate 100% of OCOP products that have been evaluated and classified; strive for at least 40% of OCOP subjects to be cooperatives, 30% of subjects to be small and medium enterprises; 30% of OCOP subjects to build value chains for agricultural products in the direction of circular economy, green OCOP associated with stable raw material areas; at least 50% of OCOP subjects to participate in modern sales channels...

Director of the Department of Industry and Trade of Cao Bang province Dong Thi Kieu Oanh said that the Department of Industry and Trade continues to promote trade promotion activities, connecting supply and demand of OCOP products through fairs, markets, exhibitions and local events; expanding OCOP point of sale models, especially at tourist attractions of the province to help OCOP entities introduce and sell their products to tourists. Along with that, it is necessary to promote international cooperation activities in promoting and introducing OCOP products to develop OCOP products and foreign markets; select and support OCOP products that meet the standards to participate in major specialized fairs and exhibitions in key markets such as the US, Europe, Japan, and China.

The province also continues to strengthen propaganda and training, focusing on propaganda on economic efficiency and increasing the value of OCOP products; integrating and effectively using support resources to implement the OCOP Program. At the same time, supporting entities to apply information technology and e-commerce in introducing, promoting and consuming products on e-commerce platforms.../.

Source: https://dantocmiennui.vn/typical-product-of-cao-bang-vuong-xa-nho-da-dang-kenh-tieu-thu-post358772.html