Recently, Euronews, a pan-European television news network headquartered in Lyon, France, released its 2025 travel trends report: “Exploring Differently, Traveling Better”.
According to the report, 2025 will be the year of the rise of 7 tourism trends, including:
Novel experiences: travelers tend to avoid crowded destinations, instead going to lesser-known places, discovering “hidden gems”, untouched destinations, not yet exploited much. Thrilist’s 2024 survey found that 68% of Gen Z said they prioritize destinations where they can discover new things, over famous places that have been widely shared on digital platforms.
Travelers are moving towards a slower pace of life and rail travel is becoming an ideal option.
Movie tourism: Movies have a huge influence on travel choices, especially blockbusters. Movie-inspired travel takes travelers to famous filming locations. According to a 2024 Expedia survey, 53% of travelers have researched or booked a trip to a location they saw in a movie.
Digital journey: The rapid development of digital technology has changed the way travelers travel. They tend to plan their trips with the help of artificial intelligence (AI) technology, promoting increased personalization and efficiency.
Coolcations: Rising temperatures are driving travelers to cooler destinations. This trend has been on the rise since 2024 and will continue to grow in 2025. Travelers will choose cool mountain destinations or sunny beaches, lakeside resorts…
Responsible tourism: As social awareness of environmental issues increases, responsible tourism is becoming a type of tourism that many tourists are interested in. They tend to seek out natural destinations and participate in the conservation and regeneration of the landscape there.
Rail travel: Travelers are moving towards a slower pace of life and rail travel is becoming an ideal choice for relaxing and sightseeing trips. This trend shows that trains are not only a means of transportation but also provide travelers with a journey with many attractive integrated experiences such as sightseeing through the windows, relaxing in the cabin and dining on the train...
Astro-Tourism: the need for astronomical tourism and night sky viewing is becoming a trend, tourists seek out poetic destinations without city lights, immersing themselves in the night sky with thousands of sparkling stars.
Vietnam is an attractive destination on the world tourism map.
According to information from the Vietnam Tourism Information Center (Vietnam National Administration of Tourism), with a flexible visa policy, rich tourism resources, and outstanding brand, Vietnam is becoming an attractive destination on the world tourism map. Data compiled from the Google Destination Insights tool shows a significant increase in international searches for Vietnam tourism.
Vietnam is an attractive destination on the world tourism map.
According to data from Google, the number of international searches for tourist accommodation in Vietnam from the end of November 2024 to the end of January 2025 increased by 15% - 30% compared to the same period last year. Notably, in the first half of February 2025, the number of international searches continued to increase by 30% - 45%.
The markets that are searching the most for Vietnam tourism are the US, Australia, India, Japan, Korea, Singapore, the UK, Canada, Germany and Malaysia. These are also the key markets for Vietnam tourism in the Northeast Asia, Southeast Asia, Europe and North America regions. Notably, the two major markets, Australia and India, have the second and third highest search volume, showing great potential and room for growth.
Source: https://vr.com.vn/tin-tuc--su-kien/tau-hoa-lot-top-7-xu-huong-du-lich-noi-bat-nam-2025.html
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