On the afternoon of February 27, at the School of Business and Management (Vietnam National University, Hanoi), the launching ceremony of the joint Bachelor of Business (Marketing/Business Analytics) program between the School of Business and Management and Victoria University, Australia took place. The two schools established a transnational educational partnership with the desire to bring Vietnamese students the opportunity to access an international standard education and unique learning methods right in Hanoi.
Victoria University was founded in 1916, headquartered in Melbourne, Australia. With over 100 years of teaching experience, Victoria University is the number one ranked educational institution in Victoria, Australia for educational experience, teaching quality and skills development and is in the top 2% of universities in the world (according to Times Higher Education World University Rankings 2025), outstanding in the fields of Education, Computer Science, Business and Economics.
Over the past 30 years, Victoria University has been a pioneer in establishing transnational education partnerships in Asian countries and is now one of the largest providers of Australian education qualifications overseas.
Professor Adam Shoemaker, Vice-Chancellor of Victoria University, stressed: "With over 6,000 students studying our programs at our partner institutions in Asia, we are committed to providing world-class, accessible education. Our partnership with the School of Management and Business in Vietnam demonstrates this. Faculty and students in Vietnam will experience first-hand the innovative teaching and learning methods right in their own country. Victoria University is looking forward to welcoming the first cohort of students to the international business bachelor's degree program, scheduled to take place this year."
Associate Professor Dr. Hoang Dinh Phi, Dean of the School of Business and Management, said that there is an increasing demand for business skills for graduates, especially in areas such as business analytics, logistics and supply chain, modern marketing and information technology - areas of strength in Victoria University's training programs. Associate Professor Dr. Hoang Dinh Phi shared: "Through a strategic partnership with a globally renowned educational institution like Victoria University, we create more opportunities for our students. This cooperation demonstrates our vision of helping students learn from many sources and through many different methods, to enhance industry-relevant skills to develop their careers in the new era when Vietnam is growing strongly. We believe that this program will equip future leaders and managers with the knowledge and competencies needed to succeed in an increasingly competitive world."
The Bachelor of Business (Double Major in Marketing and Business Analytics) program not only equips students with in-depth and interdisciplinary knowledge and work experience, but also helps students develop important soft skills to survive and develop in a globalized environment, in line with the current labor market reality. According to a recent report by Mercer and Talentnet, in the past 3 years, the demand for Marketing and Communications positions increased by 21%, while the demand for Business Analytics increased by 32%. Thus, the need for training in the above majors in society is urgent. Some job positions that can be held are marketing specialist, digital marketing specialist, content marketing specialist, market analyst, business analyst and portfolio manager...
Source: https://cand.com.vn/giao-duc/lien-ket-dao-tao-cu-nhan-kinh-doanh-chuyen-nganh-kep-voi-dai-hoc-victoria-uc-i760407/
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