11:57, 28/02/2025
BHG - The award "Asia's Leading Regional Cultural Destination 2024" voted by the World Travel Awards not only recognizes the uniqueness and cultural diversity of Ha Giang but also affirms the viewpoint "Using culture to develop tourism, using tourism to preserve culture" is the right and sustainable direction of the province in tourism development.
This spring, the northernmost land welcomes visitors with a new experience called “stamp hunting” with the “Ha Giang Tourist Passport”. At famous destinations, visitors will find specially designed stamps, bearing the local cultural imprint, recording their journey of discovery in Ha Giang.
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| Stamping "stamp" when traveling to Ha Giang is loved by young people. |
The group of young people To Hung, Hoang Hieu, Dinh Tu are the initiators of this creative idea. Hoang Hieu shared: “The 12 locations chosen to be stamped are not only the most prominent destinations in Ha Giang, but also symbols of the natural beauty, culture and people here. The group's purpose is to spread more beautiful images of Ha Giang's cultural identity. We take advantage of the power of social networks to convey the beauty of Ha Giang through attractive content such as short videos, impressive images and authentic cultural stories. This creative approach helps promote the culture and life of local people in a natural and intimate way”. The idea of "Ha Giang Travel Passport" was strongly received and became a trend loved by many young people, contributing to spreading the beauty of Ha Giang in a very unique way.
“Lac Hong Joy” is a unique art performance and fashion show that is most anticipated by locals and tourists this February. The program is inspired by brocade materials and traditional costumes of ethnic groups in Ha Giang. When the peach blossoms on the rocky area are still blooming, the traditional costumes of the Mong, Dao, Tay, Nung, Lo Lo, Pa Then... are honored on the fashion show, bringing a vibrant cultural space, blending joy, color and traditional beauty. With the participation of many famous models, beauty queens, actors, and singers, the program creates a big buzz, promoting the culture and tourism of Ha Giang.
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| Tourists take souvenir photos at Tu San Alley area |
Ha Giang proudly stands out among the majestic mountains with the most majestic Ma Pi Leng pass and the deepest Tu San gorge in Southeast Asia, with a Global Geopark with geological and geomorphological values that are rarely found anywhere else, where visitors can touch the clouds, fulfilling the wishes of those who love to travel. But Ha Giang is also a different land, where ethnic minorities steadfastly cling to the land, protect the border, where unique cultural beauty is preserved and promoted in architecture, cuisine, costumes, festivals, traditional craft villages... Currently, the province focuses on 5 main types of tourism including: cultural, ecological, resort, sports - adventure and trade, border tourism. In particular, the province's tourism products are exploited year-round, overcoming seasonality and spread throughout the province. The main tourism product throughout the year is to exploit the indigenous cultural values of ethnic minorities, associated with community cultural tourism villages, majestic natural landscapes and geological and geomorphological values. It is the combination of tourism and culture along with synchronous and effective solutions that have helped Ha Giang achieve the title of "Asia's leading regional cultural destination in 2024".
To spread this title to a large number of tourists, the province has organized many outstanding tourism promotion and promotion activities such as: Conference on promoting and stimulating tourism "Ha Giang - Asia's leading regional cultural destination" in Hanoi; Workshop "Green Tourism Forum - Ha Giang in 2024" to find solutions to build and position Ha Giang tourism brand in a green and sustainable direction, based on local strengths and unique traditional cultural values of ethnic groups; photo exhibition "Ha Giang - Asia's leading regional cultural destination in 2024" in Lam Dong with the topics: Nature, people and cultural heritage of Ha Giang; UNESCO Global Geopark Dong Van Stone Plateau; tourism potential and strengths of Ha Giang province; talk show "Culture - Endogenous strength associated with sustainable tourism development"; Conference on tourism development and meeting with tourism businesses, news agencies, and newspapers in 2025; welcoming the first visitors to Ha Giang in 2025. Thanks to strong dissemination, the number of tourists to the province is constantly increasing. In 2024, Ha Giang welcomed over 3.2 million visitors; in January 2025, the province welcomed over 242,500 visitors, with tourism revenue reaching over 600 billion VND.
With a creative communication strategy, effectively utilizing digital platforms and unique cultural and tourism events, Ha Giang is affirming its appeal as a destination with a strong identity and rich experiences, aiming to become a typical cultural tourism symbol of Vietnam and reaching international standards.
Article and photos: DISCUSSION
Source: https://baohagiang.vn/van-hoa/202502/lan-toa-diem-den-van-hoa-khu-vuc-hang-dau-chau-a-0604cd0/
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