Impresses with its balanced and refreshing taste
Recently, Saigon Beer - Alcohol - Beverage Corporation (Sabeco) has just announced a new mark at the World Beer Awards 2024 when all four Lager beer product lines achieved high positions.
Of which, Saigon Export Premium and Saigon Special won silver prizes, while Lac Viet and Saigon Export received gold prizes. Most impressively, Lac Viet beer received the title of “World’s Best Light Lager” when compared to other competitors in the beer category with alcohol content from 2.6 - 4.5%.
The World Beer Awards 2024 celebrates exceptional beers from around the world. This year, thousands of products were entered into the awards. Despite being in a highly competitive group, Sabeco’s Lac Viet Beer impressed the judges with its balanced and refreshing taste.
“This award is a testament to the hard work and dedication of the entire Sabeco team,” said Lam Du An, Sabeco’s Deputy General Director of Technical and Production. “It demonstrates our unwavering commitment to creating world-class, delicious beer for our customers.”
According to experts, Sabeco beers are recognized for their superior brewing skills. With carefully selected ingredients and advanced techniques, Sabeco beers offer an attractive balance between the mild bitterness of hops and the sweetness of barley. Therefore, Sabeco beers are the ideal choice for beer lovers who are looking for a light experience but still rich in flavor.
The World Beer Awards jury consists of prestigious experts in the industry. The award demonstrates the expertise of Sabeco's brewers in brewing beer, creating quality products. At the same time, the award also affirms the growing influence of Vietnamese beer products in the world beer market.
“We continue to focus on producing quality beer, always upholding Vietnam’s unique cultural heritage, while creating new standards in the world. Our investment in product research and development, combined with our deep passion for producing quality beer, will help us maintain our leading position in the industry,” said Lester Tan, General Director of Sabeco.
Constantly striving, constantly improving products
Before the World Beer Awards, the quality of Sabeco's beer products was recognized through many prestigious assessments and awards such as IBA, IBC, AIBA. In 2023, Sabeco beer achieved a "hattrick" of 8 prestigious certifications from the World Beer Championship, organized by the Beverage Testing Institute (BTI).
Recently, in June 2024, Kantar's Vietnam Brand Footprint 2024 report also recorded Saigon Beer brand as the Top 2 most purchased beverage brands in Rural Vietnam in 2023. This is also the 7th year Sabeco has been listed in the top 5 of this ranking.
Overcoming difficulties during the Covid social distancing period and inflation, Saigon Beer has made a breakthrough by increasing 9 ranks to enter the top 10 most chosen brands in the beverage industry in urban areas of 4 main cities with an impressive growth of 57.5% in the number of purchase occasions and 30.4% in the rate of purchasing households.
According to Kantar, to achieve the above achievements, Saigon Beer has constantly strived to improve its products, innovate its image, and enhance the customer experience. At the same time, Kantar also recognized Sabeco's efforts in its strong transformation, readiness to change but always preserving the unique identity of a Vietnamese brand.
From 2019 to present, Sabeco has continuously re-launched familiar products such as Saigon Special, Saigon Export beer and Saigon Lager beer. New product lines have also been launched such as Lac Viet beer, Saigon Chill beer and 333 Pilsner. …
Thanh Truc
Source: https://vietnamnet.vn/sabeco-thang-lon-o-giai-thuong-bia-the-gioi-2024-2313394.html
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