In the first seven months of the year, Vietnam welcomed nearly 6.6 million international visitors and 76.5 million domestic visitors. Total revenue from tourists is estimated at 416.6 trillion VND.
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| International tourists experience making handicrafts in the land of Coconut. (Source: TITC) |
In July 2023, Vietnam welcomed 1,038.6 thousand international visitors, up 6.5% over the previous month. This is the first month since the beginning of 2023 that the tourism industry has welcomed over 1 million international visitors. In the first 7 months, the total number of international visitors reached nearly 6.6 million, equivalent to 83% of the 2023 plan.
In terms of market size, South Korea continued to be the largest market sending visitors in the first 7 months of 2023 with nearly 1.9 million arrivals (accounting for nearly 1/3 of the total number of visitors). China ranked 2nd, reaching 738 thousand arrivals; the US ranked 3rd with 445 thousand arrivals.
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| Chart 3. Top 10 customer sending markets in the first 7 months of 2023. Unit: Thousand visits. (Source: Compiled from General Statistics Office data) |
In the top 10 markets, Northeast Asia has 4 markets: Korea (1,888 thousand arrivals), China (738 thousand arrivals), Taiwan (415 thousand arrivals), Japan (284 thousand arrivals). Southeast Asia has 3 markets: Thailand (290 thousand arrivals); Malaysia (262 thousand arrivals); Cambodia (225 thousand arrivals). Australia ranked 9th (221 thousand arrivals), India ranked 10th (213 thousand arrivals).
In Europe, the UK (147.5 thousand arrivals), France (120.8 thousand arrivals) and Germany (111.8 thousand arrivals) are the largest markets sending visitors. The Russian market reached 69.9 thousand arrivals in the first 7 months of the year.
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| Chart 1. International visitors by month, 2023. Unit: Thousand arrivals. (Source: General Statistics Office) |
In terms of growth drivers in July 2023, Europe had the best growth among the continents, up 27% compared to June 2023. This was contributed by major markets such as the UK (+14.5%), France (+35.9%), Germany (+27.3%). In addition, there were Norway (+250.8%), Belgium (+154%), Denmark (+152%), the Netherlands (+44.6%), and Spain (+52.9%).
In July 2023, many of Vietnam's leading tourism markets increased compared to the previous month: South Korea (+6%), China (+14%), the US (+7%), Taiwan (+31.3%), Japan (+15%), Australia (+34.3%). Some nearby markets in the Southeast Asian region decreased: Thailand (-19.1%), Malaysia (-24.5%), Cambodia (-9.8%).
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| Chart 2. Domestic visitors by month, 2023. Unit: Million arrivals. (Source: Vietnam National Administration of Tourism) |
Domestic visitors in July 2023 reached 12.5 million, of which 8.3 million stayed. The total number of domestic visitors in the first 7 months of the year reached 76.5 million. Total revenue from tourists in the first 7 months of the year is estimated at 416.6 trillion VND.
Thus, with 83% of the annual plan for welcoming international visitors achieved after only the first 7 months of the year, it is likely that the tourism industry will soon complete its target and still have a lot of room to continue growing when entering the peak international tourism season at the end of the year.
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