ANTD.VN - Joining the bustling atmosphere of traditional cultural events taking place across the country during the Lunar New Year, the Gold Festival - an event organized annually by DOJI Gold and Gemstone Group to celebrate the God of Wealth Day (the 10th day of the Lunar New Year) is about to return, bringing a series of colorful spring activities and joy to all customers.
It is known that the 2025 Golden Festival with the theme of Spring Peace and Prosperity will be organized by DOJI in major provinces/cities such as Hanoi, Ho Chi Minh City, Da Nang, Dak Lak, Hue, Can Tho and Vung Tau... from February 5-7, 2025 (ie the 8th - 10th of Tet) with many unique experiential activities. Especially in Hanoi, the night of intersection between jewelry and music on the 8th of Tet is a program not to be missed.
Pick the lucky money and receive the gold
Picking lucky branches is a traditional custom of Vietnamese people to pray for fortune in the new year. Even more special, picking lucky branches on the occasion of the God of Wealth festival is believed to "ask for luck" to do business well, sell well, or have abundant money. With that meaning, when attending the Golden Festival - Spring An Khang, customers will be able to pick lucky branches in the early spring, have the opportunity to win thousands of gifts and most especially, the valuable 999.9 gold prize.
 |
| Tens of thousands of lucky money envelopes will be prepared on DOJI lucky tree. |
Honoring traditional culture
The Golden Festival - Spring An Khang event was built by DOJI into a series of experiential spring activities, including folk cultural activities such as: lion dance, asking for calligraphy, hunting for gold at the beginning of the year, circle of fortune, Tet reunion - full bottles, making clay figurines... completely recreating the atmosphere of a Vietnamese spring festival in an urban space.
 |
| Folk cultural activities are fully reproduced at the Golden Festival - Spring An Khang. |
According to DOJI, the entire area to experience traditional cultural space will be arranged around DOJI Tower building at 5 Le Duan, creating favorable conditions for customers to easily access, bringing the bustling atmosphere of a happy spring.
Fun with technology activities
In 2024, DOJI "stormed" major shopping centers from North to South with interactive activities with Super Puppy robots, bringing a new and modern shopping experience. Following that success, at the 2025 Gold Festival taking place at DOJI Tower No. 5 Le Duan (Hanoi), the "Super Puppy robot team" will return with unique performances and gifts for attendees. At the same time, continuing to lead in retail technology, the Gold Festival - Spring An Khang in Hanoi will introduce a series of advanced technologies such as Wonder Touch , Amazing Tour with AR glasses... , bringing an exciting virtual jewelry experience journey.
Explode with the Mini Concert night "Golden Festival - Spring of Peace and Prosperity"
Within the framework of the Golden Festival, besides the series of entertainment activities taking place over 3 days, which have attracted thousands of participants in previous years, the Mini Concert program is also an artistic highlight not to be missed.
 |
| Mini Concert "Xuan An Khang" has the participation of famous artists. |
This year, held on the evening of the 8th day of Tet (February 5), the Mini Concert “Golden Festival - Spring of Peace” promises to bring an emotional night, opening a brilliant new year. With top-notch performances from famous artists such as singer SOOBIN , violinist Dr. Anh Tu ( Tu Xin) , and special guests, the program will surely explode with emotions and leave an unforgettable impression in the hearts of the audience.
The Gold Festival is an annual activity organized by DOJI Gold and Gemstone Group on the occasion of God of Wealth Day every year with the goal of becoming a spring destination with diverse experiences and rich emotions for customers, where DOJI jewelry centers are located.
Hotline: 1800 1168
Website: https://trangsuc.doji.vn
Facebook: https://www.facebook.com/doji.trangsuc
Source: https://www.anninhthudo.vn/sap-dien-ra-le-hoi-vang-doji-2025-xuan-an-khang-post602326.antd
Comment (0)