Dong Anh builds brand, increases reputation for OCOP products

Thereby, increasing the quality reputation of products for businesses and consumers.

Tofu products of Vong La commune (Dong Anh district) meet 3-star OCOP standards. Photo: Dinh Tuong

For a long time, Vong La commune (Dong Anh district) has been famous for its tofu making. To preserve and develop the tofu products of the traditional craft village, since 2019, Vong La Youth Cooperative was established to develop tofu products in the capital market.

Director of the Thanh Nien Cooperative Vong La Phan Van Dat shared that the cooperative was established with the desire to continue to preserve the traditional craft village identity left by their ancestors; at the same time, create more jobs for workers in the commune, especially young people. The tofu production process has been improved by the cooperative, with the intersection between traditional techniques and technology. Uniform soybeans with thin, golden, smooth shells are carefully selected, dried crispy, soaked in water to a humidity of 55-60%, then ground. Up to now, the cooperative has 3 main tofu products: white tofu, grilled tofu and burnt tofu. All 3 of these products meet the 3-star OCOP product standards, supplying many supermarkets, restaurants... in Hanoi.

Thiet Ung wood craft village, Van Ha commune (Dong Anh district) is considered the cradle of fine art wood carving and statue carving, many products meet 3-4 star product standards. Ms. Dao Thi Thanh Van (Thiet Ung village, Van Ha commune) said that her family has been in the wood product manufacturing business for 25 years. Thanks to being certified as a 4-star OCOP product, her family's wood products have been exported to a number of countries.

These are two of many craft village products of Dong Anh district that meet the 3-4 star OCOP product standards. According to statistics of Dong Anh district, the whole district currently has 146 products that have been evaluated, classified and upgraded, including 60 4-star products, 86 3-star products, mainly products in the food and handicraft industry. OCOP products of Dong Anh district have been trusted and ordered by agencies, businesses, supermarkets and commercial centers.

Chairwoman of Van Ha Commune People's Committee Do Thi Hao informed that the number of entities with OCOP products increasing in output after being recognized was 46%, sales revenue increased by an average of 29.7% and OCOP products with increased selling prices accounted for 50.43%, the average price increase was 17.5%.

Notably, Dong Anh district always focuses on building brands for OCOP products of craft villages. Chairman of Dong Anh District People's Committee Nguyen Anh Dung said that, along with connecting supply and demand of products at the address: http://da.check.net.vn, Dong Anh district also supports attaching traceability stamps for 100% of products and potential products participating in the OCOP Program. Currently, the whole district has 710 products registered with QR codes on the agricultural, forestry and fishery traceability system (check.net.vn), successfully building brands and labels for many products. Over the past 6 years, Dong Anh district has spent more than 11 billion VND to support economic organizations and entities to develop new OCOP products, upgrade existing products, perfect the process from production to distribution, including participating in product evaluation and ranking.

In addition, to support OCOP products of craft villages in building their brands, Dong Anh district continues to support OCOP entities in registering for protection, managing activities related to traceability, helping to make OCOP product information transparent to consumers about the production process, harvest date and expiry date... Dong Anh district strives that by the end of 2025, all 24 communes and towns will have OCOP products.

“The district will support entities participating in the “Vietnamese Goods Loved by Consumers” poll; develop centers to promote, introduce and sell OCOP products. At the same time, the district will support the registration of protection and trademark management for OCOP products for state management agencies and OCOP entities; strengthen training and guidance on intellectual property for officials and civil servants working in state management of districts, communes, towns and OCOP entities”, Chairman of Dong Anh District People’s Committee Nguyen Anh Dung affirmed.

Source: https://hanoimoi.vn/dong-anh-xay-dung-thuong-hieu-tang-uy-tin-cho-san-pham-ocop-687270.html