Model presenting white design intentionally gets dirty right on the catwalk - Photo: Organizing Committee
This is an image from the show introducing AVAVAV's new collection at Milan Fashion Week 2024 .
These "smelly" images were "dug up" by the online community and many opinions said that the creation was offensive.
The Fine Line
The show was chaotic, noisy, and even smelly, which is what the audience gave AVAVAV when it presented its new collection at Milan Fashion Week 2024 .
Models wearing new designs were pelted with trash such as scrap paper, plastic bottles, soft drink cans, and raw eggs by the audience, making their outfits dirty.
In just a few minutes, the catwalk was covered in trash. This made the catwalk dirty and slippery, making it difficult for the models to walk, and even causing them to fall.
At the end of the show, the designer had just come out to greet the audience when a cake was thrown in her face, causing her to "turn her head" backstage.
It is known that the trash thrown at the models was prepared by the organizers, so that viewers could throw it on purpose.
Organizers say this is a creative fashion show aimed at attracting attention. However, the line between creativity and vulgarity in this case is very thin.
Viewers commented: "Poor model"; "Fashion disaster"; "Don't understand anything"; "Disgusting"; "Fashion stinks"; "Who wears these styles"...
The stage turned into a landfill with scattered scraps of paper and used bottles.
Trash metaphorical action of criticism, ridicule?
However, the idea of designing and presenting this collection was inspired by the social media ridicule of this fashion brand.
The fact that viewers were encouraged to throw trash at the models was a metaphorical image with a message that the designer wanted to convey, which was hatred and resentment on social networks.
In which, trash is a metaphor for hateful comments from social networking sites.
On the contrary, the models still leisurely performed without any fear.
Previously, AVAVAV also attracted attention when introducing a new collection with the idea "No time to design, no time to express".
The models perform by running onto the runway without finishing their clothes. At this time, the models perform while wearing clothes.
Models show confidence on the catwalk
On stage there is a screen showing malicious comments from the audience, which is also the idea for the performance.
The catwalk was littered with trash after the show.
Designer gets cake shoved in his face while greeting the audience
The fashion show caused mixed opinions.
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