On the basis of sustainable cooperation, the General Director of Heineken Vietnam affirmed his commitment to continue accompanying Da Nang in the new era, towards the goals of common prosperity.
Da Nang - an important strategic "stronghold" of Heineken Vietnam
Attending the Forum of Friendship and Cooperation Cities in Da Nang, Mr. Wietse Mutters - CEO of Heineken Vietnam expressed his impression of Da Nang's outstanding economic achievements. As a key economic center in the Central region and continuously voted as "The most livable city in Vietnam", Da Nang is oriented to develop into an international financial center in the future.
According to him, Da Nang not only plays a prominent role in the Vietnamese economy but is also an important “stronghold” of Heineken Vietnam. This city is where the enterprise has the most modern brewery in the Central region of Vietnam - Heineken Vietnam Brewery - Da Nang, and is also considered the hometown of Larue beer - a brand of the enterprise.
According to the business representative, with the warm, hospitable and optimistic spirit typical of Da Nang, Larue is attached to the people in everyday moments, accompanies in many cultural and tourism events, contributing to promoting the development of the economy and society here.
In 2024, Larue will be present in a series of meaningful events such as the Danang Enjoy Festival, the Larue Love Danang music festival, or the Larue Lumifest New Year's Eve party gathering thousands of participants.
In addition, Larue continues to uphold the tradition of supporting local people in difficult circumstances before the Lunar New Year through the program "Larue and the community celebrate a happy New Year", providing practical support in terms of material, spiritual and health so that people can look forward to the new year with much hope.
This brand also signed a memorandum of understanding with Da Nang city last year to promote and develop local tourism.
Heineken Vietnam General Director affirmed his commitment to continue accompanying Da Nang in the new era ahead of the 50th anniversary of the City's Liberation Day (1975-2025) and towards the goals of shared prosperity.
Practical action "For a better Vietnam"
Mr. Wietse Mutters said that with a large market size, young population structure and growing middle class, Vietnam continues to be a potential market for Heineken.
In over 33 years of operation, Heineken Vietnam has been one of the enterprises that has contributed a lot to the economic development of the country. In 2023 alone, the company contributed the equivalent of 0.5% of Vietnam's GDP, ranking among the top tax-paying enterprises.
In addition to economic contributions, the company always puts the community and people as one of the top priorities in its sustainable development strategy. Before the Lunar New Year 2025, the company continued to uphold its tradition of accompanying people in difficult circumstances during the Tet holiday and implemented the program "Heineken Vietnam and the community celebrate a happy Tet" in coordination with the Vietnam Red Cross Society and local authorities. With the participation of hundreds of Heineken Vietnam employees, the program brought Tet necessities and many meaningful activities to more than 7,000 households in 28 provinces and cities across the country, with a total support value of nearly 9 billion VND.
In 2024, Heineken Vietnam has also actively and promptly implemented relief programs for people affected by Typhoon Yagi in the North and saline intrusion in Tien Giang to help people overcome difficulties and stabilize their lives after natural disasters. In addition, within the framework of the water conservation cooperation program with WWF-Vietnam, Heineken Vietnam is actively implementing many initiatives to help improve water quality and access to clean water for local communities in the Red River, Dong Nai River and Tien River basins.
Bich Dao
Source: https://vietnamnet.vn/heineken-viet-nam-cam-ket-dong-hanh-da-nang-phat-trien-ben-vung-2376139.html
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