To let the national award brand proudly take off and reach far

Deputy Minister of Culture, Sports and Tourism Ta Quang Dong and Chairman of Vietnam Advertising Association Nguyen Truong Son presented the trophy and prize money to the two brands that jointly won the Grand Prix.

Identity of thinking, creative breakthrough

From the achievements in 2023, the Vietnam Creative Advertising Awards - Van Xuan Awards 2024 returns with many innovations in both scale and number of honor categories along with activities connecting the creative community such as: exhibitions to define cultural space, Vietnamese advertising identity; display and introduce advertising products and technology; events, international forums specializing in creative advertising; art programs and light shows;...

Ms. Ninh Thi Thu Huong, Mr. Le Quoc Vinh and singer Duc Phuc presented the Brand Award with many outstanding creative activities in 2023.

The difference of the Vietnam Creative Advertising Awards this season is to aim for sustainable development for the domestic advertising industry. The award not only honors campaigns, groups and individuals who are making positive contributions to the domestic creative advertising industry but also nurtures and inspires young creatives to develop; and more importantly, it pays tribute to the predecessors and teachers in the field of advertising in Vietnam.

Mr. Tran Hoang, Chairman of Marcom Vietnam

In particular, the traditional cultural identity of Vietnam becomes an endless source of inspiration for ideas in works/products or communication/advertising campaigns of brands/trademarks.

Mr. Tran Hoang, Chairman of the Vietnam Marketing Association (Marcom Vietnam) shared his pride when Vietnam has a national advertising award of such scale and quality. There, we will find new courage, intelligence and energy, new creative inspiration for the marketing and communications industry of Vietnam. Connecting the Award with 12 cultural industries. And through this award, we can see that the Vietnamese advertising industry is very flexible in updating new award methods, integrating the digital communications industry.

Ms. Ninh Thi Thu Huong, Director of the Department of Grassroots Culture (Ministry of Culture, Sports and Tourism), Head of the Organizing Committee of the Vietnam Creative Advertising Award, expressed her expectations for the Award when it demonstrates transparency and equality in participation. According to Ms. Ninh Thi Thu Huong, advertising products are creative works. At that time, that work will be respected and recognized by a national award such as the Vietnam Creative Advertising. This award has the criteria of not distinguishing domestic or foreign creative works, creating equality in voting, eliminating the boundary of only recognizing and honoring domestic creative works.

Ms. Ninh Thi Thu Huong, Director of the Department of Grassroots Culture, presented the trophy to the enterprise that won the Vietnam Creative Advertising Award 2023.

The YoungGuns Awards (Australia) celebrate the best young business practitioners and students in the fields of advertising, communication design, digital creativity, advertising media and public relations.

In addition to creating a transparent and equal environment as shared by Director of the Department of Grassroots Culture Ninh Thi Thu Huong, Mr. Nguyen Truong Son, Chairman of the Vietnam Advertising Association, and co-Chairman of the organizing committee, is interested in innovative thinking in the way of doing and organizing, so that each season, in addition to clarifying identity, must also leave a distinct mark, constantly innovating, and innovative thinking.

In 2024, the Van Xuan Awards will prioritize the development of young creative talents. In the photo: Hoa Sen University students receive the 2023 Promising Image Design Award

"In the fields that create breakthroughs to develop the country, advertising must be at the forefront. Among them, we can see a strong jury of more than 200 people from many countries, many fields, many professions, many brands...", Mr. Nguyen Truong Son said.

Artist Den Vau was moved and proud to receive the 2023 Inspirational Advertising Ambassador Award

Time and by mission commitment

In Decision No. 1320/QD-TTg approving the Vietnam National Brand Program from 2020 to 2030, the Government always pays attention to the role of the Vietnam National Brand having a solid position at home and reaching out to the world. This was emphasized by Prime Minister Pham Minh Chinh at the ceremony to announce products achieving the Vietnam National Brand in 2022: Building a national brand is a task of special importance, both urgent and strategic, with a wide scope, many things to do with great impact and influence. Therefore, it requires the participation and efforts of the entire political system, all levels, sectors, localities, people, especially the business community and entrepreneurs.

Van Xuan Summit event - a series of activities to promote the Vietnam Creative Advertising Awards 2024

From that spirit, Director of the Department of Grassroots Culture Ninh Thi Thu Huong further explained that national brand positioning is not simply an award but the beginning of a long-term, sustainable development process, increasing coverage frequency and enhancing brand recognition in the international market. And one of the important tasks to elevate the award not only within Vietnam but also internationally is the promotion and advertising of this award abroad, first of all in the region. And moreover, good creative works will be selected to represent in prestigious advertising awards around the world.

At the Forum held on the morning of September 19 in Ho Chi Minh City, Mr. Sani Ahmed, Consultant & Founder of Catalyst Vietnam emphasized the value of Van Xuan Awards in discovering and honoring young Vietnamese creators.

Mr. Sani Ahmed, Consultant & Founder of Catalyst Vietnam, said that in the world, there are many long-standing awards in the advertising industry and related to advertising that have positioned international brands. Some names include Pitche Awards (Africa), YoungGuns (Australia), White Square (Belarus), Cannes Lions (France), Maddys (India), Creative Circle (UK), Dailycommercials, Jay Chiat (USA),... And Vietnam has also participated and won awards. However, for the Vietnam Creative Advertising Awards - Van Xuan Awards to be recognized and spread worldwide, it needs time to prove itself, reach more people in the world and be more open to integration...

The Vietnam Creative Advertising Awards is a place to inspire and promote the development of the Vietnamese advertising industry. It demonstrates the talent and creativity of Vietnamese advertisers, contributing to the take-off of Vietnamese advertising brands to reach international levels.

Mr. Tran Hoang, Chairman of the Vietnam Marketing Association, said that in order for the Vietnam Creative Advertising Award brand to spread far and wide, the attention and cooperation of the Ministry of Culture, Sports and Tourism, the Ho Chi Minh City People's Committee and the Vietnam Advertising Association, along with the scale, professional, transparent and impartial organization, are attracting and will attract genuine creative people, which is considered one of the advantages that few leading advertising awards in the world have.

The Vietnam Creative Advertising Awards are increasingly attracting the participation of many international brands, trademarks and creators.

"Of course, to build a national award brand like Vietnam Creative Advertising that is worthy of international standards, it takes time to "mature", it takes time to learn from models around the world, it takes time to attract multinational corporations, it takes time to build a vision with a highly convincing mission commitment," Mr. Tran Hoang suggested.

Mr. Nguyen Quang Nhut attended the event of the World Outdoor Advertising Association in Portugal 2023.

Sharing the same opinion with the experts, Mr. Nguyen Quang Nhut, Director of Shojiki Advertising Joint Stock Company, representative of Vietnam at the World Outdoor Advertising Association, Honorary Member of the Korean Outdoor Advertising Association emphasized two factors: time and communication work of the award.

"To effectively communicate the award, it is necessary to pay attention to connecting international people from representatives of large advertising corporations in Vietnam or large brands in Vietnam with foreigners holding key roles and positions. This is an important factor to help spread the award to other countries... If we want to expand this award internationally, it will take time... We can start from the Southeast Asian market, then Asia... for this award," Mr. Nguyen Quang Nhut suggested.

We believe that, with the efforts and dedication to the Vietnamese Advertising industry, the Vietnam Creative Advertising Awards will have a sustainable journey for the development of the Vietnamese Advertising industry, continue to affirm the position of the leading national award brand in the field of creative advertising and will certainly be an impressive "push" for the identity and bravery of Vietnamese advertising to break through, accelerate and proudly take off to reach far, worthy of international standards as expected.

"...To build a successful brand strategy, you need to understand yourself, research yourself, determine what your competitive capabilities are, and how your core capabilities compare to your "competitors". Because building a brand is a long, challenging, and arduous journey, requiring a specific strategy that is appropriate to the actual circumstances of each business."

Compiled from the book "10 steps to brand takeoff" by author Dang Thanh Van

Source: https://toquoc.vn/xay-dung-thuong-hieu-quoc-gia-giai-thuong-quang-cao-sang-tao-viet-nam-de-thuong-hieu-giai-thuong-quoc-gia-tu-hao-cat-canh-vuon-xa-ky-cuoi-20240919182812364.htm