(To Quoc) - With the achievements in 2023, the Vietnam Creative Advertising Awards - Van Xuan Awards 2024 continues the quintessence and spreads Vietnamese inspiration from creative stories about the country and the bright virtues of the Vietnamese people, rich in identity, kindness and hospitality.
This prestigious award of the Ministry of Culture, Sports and Tourism not only honors and recognizes the outstanding contributions of advertisers and creative talents; but also brings pride to a dynamic, innovative generation of young Vietnamese who consider daily creativity an obvious thing to make life better.
Through the award, it is once again affirmed that in the era of globalization, advertising is not only a tool to promote sales, but also a means of conveying culture and national identity. That is how the Vietnamese advertising industry is growing strongly with creative ideas that are deeply Vietnamese, bringing great attraction not only domestically but also in the international market.
There, we see creators who are tirelessly pursuing their passion day and night, using their knowledge to spread many quintessential Vietnamese values, opening a new path for their generation to bring the heritage and spiritual values of the Vietnamese people to the world.
In 2024, continuing the idea of spreading inspiration to Vietnamese people, Van Xuan Awards will continue to tell beautiful stories about the quintessence of Vietnamese heritage and cultural identity, about creativity, personality, and bright qualities that every Vietnamese person always carries within themselves from more than 1,200 beautiful, positive, and moving stories sent in.
Furthermore, in addition to its role in encouraging creativity in the context of international advertising that is prone to image homogenization, this event is a bridge to preserve, spread and recreate the Vietnamese spirit in a unique way. With more than 1,200 entries from brands nationwide, Van Xuan 2024 is a strong testament to the unceasing creative vitality of the Advertising industry in Vietnam, contributing to raising the status of the national award in the field of Vietnamese Advertising.
The quality of the advertising products competing in 2024 is always imbued with Vietnamese identity, full of creativity, bringing a unique artistic space, with emotional stories and iconic images. Whether in TVCs, social media ads or integrated campaigns, many advertising campaigns highlight Vietnamese family life, familiar natural landscapes and countryside scenery, told in modern forms such as 3D effects, virtual reality technology (VR), motion graphics, helping the audience not only feel but also interact with the product.
This is not only a creative performance, but also a way to convey national pride. It is the perfect combination of tradition and modernity that creates a unique identity for Vietnamese advertising.
In particular, we will see the spirit of Vietnamese identity clearly expressed through each product/advertising campaign. From the image of rustic villages, poetic rice fields, to traditional customs of Tet, all create an attractive overall picture.
Not only the landscape, Vietnamese people are also an important part of the "Vietnamese soul". It is the image of a hard-working mother, a gentle girl in ao dai, or moments of family reunion in spring. Advertising is no longer simply about selling products, but has become a way to tell the story of the country's identity and culture.
These could be Vietnamese Tet campaigns through many creative perspectives that not only aim to capture the market, but also evoke emotions and recreate the good traditional values of Vietnamese people, an opportunity for brands to take advantage of cultural elements to tell meaningful stories.
If "Hao Hao Noodles - Tet Doan Vien" by Acecook Vietnam with emotional images of family reunion around the dinner table and the application of AI technology to personalize photos has created a big buzz, emphasizing family values through the message "Meals are a bridge of love"; "Bien Hoa Street - Sweet Tet" brings vibrant Tet colors through youthful music by singer Phuong My Chi and the DTAP group, creating a creative interaction movement in the online community.
Saigon Beer - "Welcoming the Dragon Tet" honors the image of the dragon - a symbol of prosperity and fortune depicted on the product packaging and developed through the AR game "Dragon Gem" with a harmonious combination of tradition and modernity, helping the campaign leave a strong impression; MOMO - "Lac Xi Universe" brings the traditional Tet to a new level with the interactive game "Lac Xi" inspired by the legend of the carp turning into a dragon, the campaign represents the spirit of overcoming difficulties and rising up of the Vietnamese people.
It could be a story promoting Vietnamese cuisine - Values from the dining table to the world are the pride of Vietnamese culture, and also a great source of inspiration for the advertising industry. Culinary campaigns not only introduce dishes, but also inspire the origin and national pride.
The campaign to bring pho to the world with the image of 3 pho universes - time, space and culture, VIFON not only promotes a dish, but also tells the story of national pride through creative images and TVCs, harmoniously combining tradition and internationalization through "VIFON - Vietnamese Pho Universe".
"Cha Ca Hang Son - The Taste of Old Hanoi" recreates Hanoi's cha ca dish through four centuries of history, a campaign that demonstrates respect for cultural heritage. Modern filming technology and the participation of Meritorious Artist Chieu Xuan have recreated the past and present in a subtle way, highlighting the responsibility to preserve Vietnamese cultural identity.
And there are many more and more quintessence of Vietnamese identity through creative advertising products at Van Xuan Awards 2024 - where the "Vietnamese soul" is defined, the brand does not just stop at promoting products, but also spreads national pride.
Believing that, with Vietnamese values in advertising products/campaigns in 2024, the Vietnam Creative Advertising Awards - Van Xuan Awards will have a sustainable journey for the development of the Vietnamese advertising industry, continue to affirm the brand position of the leading national award in the field of Vietnamese creative advertising and be an impressive "push" for the identity and bravery of Vietnamese advertising to break through, accelerate and proudly take off to reach far, worthy of international standards as expected.
Van Xuan Awards 2024 is not only a media event to raise social awareness of advertising activities, but also carries a positive message, responsibility towards the community, encourages and promotes honest, creative, artistic advertising, enhances brands, products, goods, and services, and actively contributes to the economic, cultural and social development of the country in the new period.
Source: https://toquoc.vn/ban-sac-viet-trong-quang-cao-sang-tao-2025012609535548.htm
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