Enhancing the position of Vietnam's advertising industry

Attending the event were Ms. Ninh Thi Thu Huong - Director of the Department of Grassroots Culture, Ministry of Culture, Sports and Tourism, Head of the Award Organizing Committee; Mr. Nguyen Truong Son - Chairman of the Vietnam Advertising Association, Co-Head of the Award Organizing Committee; Mr. Tran Viet Tan - Chairman of the Board of Directors of VINAMA Media Joint Stock Company and nearly 500 leading experts in the field of creative advertising, marketing directors, brand directors, content creators, KOLs, KOCs and influencers in the advertising community.

Vietnam Creative Advertising - Van Xuan Awards is an annual prestigious award jointly organized by the Ministry of Culture, Sports and Tourism, Ho Chi Minh City People's Committee and Vietnam Advertising Association; implemented by the Department of Grassroots Culture, Ho Chi Minh City Department of Culture and Sports and VINAMA Media Joint Stock Company.

Speaking at the event, Ms. Ninh Thi Thu Huong - Director of the Department of Grassroots Culture, Ministry of Culture, Sports and Tourism, Head of the Award Organizing Committee emphasized that the Vietnam Creative Advertising Award is organized not only to introduce the significance, important role and continuous development of the Advertising industry in the process of socio-economic development of Vietnam, but also to encourage everyone to be creative, bring Vietnamese culture to the world, resonate with other industries. Especially to implement the Cultural Development Strategy approved by the Prime Minister.

"Through this Award, we not only seek and honor outstanding advertising ideas and works imbued with Vietnamese cultural identity, bringing worthy recognition to individuals and groups in the advertising industry, but also hope to build the Award into a national brand, contributing to enhancing the position of the Vietnamese advertising industry on the international map," Ms. Ninh Thi Thu Huong shared.

Mr. Nguyen Truong Son - Chairman of the Vietnam Advertising Association, Co-Chairman of the Award Organizing Committee, assessed that Vietnam is a country with an abundant IT workforce, the number of people accessing the internet is among the top in the region. Along with that, the explosion of information technology and social networking platforms has helped Advertising spread easily and create a great impact on user behavior. That is considered an advantage of Vietnam when always updating new forms of Advertising and taking advantage of the development of technology.

Mr. Nguyen Truong Son also emphasized the importance of Community Advertising, with the goal of spreading positive and correct messages. At the same time, he expressed his hope that the Award winners will receive recognition from the state as well as the community. This is even more meaningful when the Award has reached national stature and has become the pride of the Advertising industry.

Mr. Nguyen Truong Son - Chairman of Vietnam Advertising Association, Co-Head of the Award Organizing Committee shared at the ceremony.

"Receiving national recognition also helps advertising ideas and works to spread widely, beyond the industry's framework and receive recognition from the public. From there, it inspires creators in general and personnel working in the advertising industry in particular to continue to develop and create new and unique ideas to bring Vietnamese culture to the world," said Chairman of the Vietnam Advertising Association Nguyen Truong Son.

According to the Organizing Committee, the new point that can be considered the "explosion" of this year's Awards compared to previous years is the diversity in the composition of the jury, with more than 200 leading experts from businesses and the advertising community. This ensures that the Awards are evaluated fairly and transparently, reflecting the true strength of the participating units.

In addition, the number of Awards this year has also been increased with 70 categories not only for brands, agencies, production houses and experts in the Creative Advertising industry but also to honor individuals who are seniors with many contributions to the Advertising industry as well as awards for students with the goal of nurturing Vietnamese creative talent.

In particular, the Gala honoring the award will become a real festival of the creative advertising industry in Vietnam with many exhibition programs, creative space displays, seminars and many other entertainment activities at Nguyen Hue walking street, Ho Chi Minh City in December 2024.

At the ceremony, the Organizing Committee representative provided official information and highlights of the Vietnam Creative Advertising Awards - Van Xuan Awards 2024.

Emphasizing the importance of the Vietnam Creative Advertising Awards, Mr. Tran Thanh Vuong - Head of the Department of Building Cultural Lifestyle and Family, Department of Culture and Sports of Ho Chi Minh City also said that the Award is one of the important and key activities of Ho Chi Minh City. The Award is not only a bridge to attract advertisers but also attracts the public and many international tourists to exchange creative culture with domestic units. At the same time, Mr. Thanh Vuong also affirmed the pioneering role of Ho Chi Minh City in cultural development.

As the implementing unit, Mr. Tran Viet Tan - Chairman of the Board of Directors of VINAMA Media Joint Stock Company shared that the unit always strives to organize an award that is as standard, large-scale and professional as possible. According to Mr. Tan, immediately after the 2023 award ceremony, VINAMA maintained and connected with the participating units about the schedule as well as information about this year's award. What is more favorable for Van Xuan Awards is that it has won the trust and great support from the community.

By developing a detailed plan and a methodical marketing strategy with many activities as well as the support of media units, newspapers, and especially many experts in the industry, Mr. Tran Viet Tan believes that this year's award will attract twice as many entries and participating units compared to 2023.

Detailed information about Vietnam Creative Advertising Awards - Van Xuan Awards 2024 HERE

Source: https://toquoc.vn/giai-thuong-quang-cao-sang-tao-viet-nam-2024-nang-cao-vi-the-cua-nganh-quang-cao-viet-nam-20240919150651828.htm