VITM Hanoi 2025 adds opportunities for tourism industry to promote and attract visitors

Green eco-friendly travel

Vietnam International Tourism Fair - VITM Hanoi 2025 will take place from April 10-13 at the ICE International Exhibition Center - Vietnam - Soviet Union Friendship Cultural Palace with 450 booths, attracting the participation of 60 domestic and foreign tourism promotion agencies, 8 airlines, 16 countries and territories and more than 600 businesses.

According to the Standing Vice President of the Vietnam Tourism Association Cao Thi Ngoc Lan, in order to spread the goal of developing Vietnam Tourism towards green and sustainable growth, the VITM 2025 Fair continues to focus on the theme of green tourism. The Organizing Committee will announce and introduce typical green destinations of Vietnam, attractive and diverse green tourism products to attract businesses and visitors to the fair. There are currently 1,228 appointments on the VITM system.

Chairman of Vietnam Tourism Association Vu The Binh introduces VITM Hanoi 2025. Photo: Hoai Nam

Providing more information about the new features of VITM Hanoi 2025, Chairman of the Vietnam Tourism Association Vu The Binh said that this year's fair will have more booths introducing technology, AI applications, robots in the field of travel, hotels and tourism services so that businesses and tourists can access new technology in digital transformation applications in tourism activities. Tourists and tourism businesses will have direct experience with technology applications, and can participate in seminars on digital transformation in the tourism sector.

The fair will also host many meetings between businesses (Business to Business - B2B); businesses with consumers (Business to Consumer - B2C); Vietnamese and international tourism promotion agencies will organize many tourism promotion activities, introduce tourism products, destinations, tourism stimulus packages, new technologies and tourism trends; promote tourism programs and events of localities, businesses, domestic and international destinations.

Tourists buy discounted tours at VITM Hanoi 2024. Photo: Hoai Nam

Actively responding to this year's theme, many international tourism units and businesses, provinces and cities have planned to implement activities to promote and introduce green tourism destinations. Specifically, Quang Nam province tourism organized a conference "Promoting and advertising Quang Nam tourism"; Bac Giang province with a tourism promotion conference with the theme "Bac Giang - Green Destination of Vietnam Tourism...

In addition, during the fair, localities and international organizations will organize many art performances, imbued with traditional cultural elements. Among them, visitors will experience the tuna performance of Phu Yen; cultural art troupes from Da Nang (Vietnam), Malaysia, Taiwan (China) ...

Many discounted products stimulate tourism

In order to attract tourists to buy tours, thereby stimulating tourism demand and contributing to the goal of welcoming 22-23 million international tourists and serving 120-130 million domestic tourists in 2025, businesses participating in the fair will organize many discount and promotion programs.

A representative of Vietnam Airlines informed that during the fair, Vietnam Airlines will continue to have special promotions at the fair by "launching" 20,000 discounted air tickets for domestic and international flights. Travel companies are the units that can buy these discounted tickets to create travel combos (air tickets, hotel rooms and other incentives) to sell to tourists.

For individual customers who buy directly at the counter, depending on the needs and products, the company will have domestic tickets discounted by 15%, international tickets discounted by about 30%. "All these discounted tickets depart during the low season between April and May and from September to October. In addition, the company also offers discounted sales to all tourism businesses including inbound and outbound customers" - a representative of Vietnam Airlines stated.

Deputy Head of Investment and Development Department (Hanoi Tourism Corporation) Nguyen Van Ngoc said that in order to stimulate tourism, in addition to introducing hundreds of new domestic and international tourism products, during the fair, the unit also organized a discount program, tour promotion up to 4 million VND/guest. Specifically, tours to Thailand, Singapore, Malaysia, Indonesia, China are discounted from 400,000-800,000 VND/guest; tours to Japan, Korea are discounted from 1-2 million VND/guest; tours to Europe, America, Australia are discounted 4 million VND/guest.

Similarly, a representative of Viet Travel Joint Stock Company - Vietnam Tourism shared that during the participation in the VITM 2025 fair, the company will offer a price level, discounting up to 50% applicable to both domestic and international tours. At the same time, it will offer incentives for group registration and give vouchers of 300,000 - 500,000 VND to customers who buy tours at the fair with flexible incentives depending on the group of customers. In particular, customers who pay 100% during the event will also receive additional gifts and incentives from partners and participate in lucky draws, receiving vouchers for high-class resorts at 3-5 star resorts in Ha Long, Da Nang, Da Lat, Quy Nhon, Phan Thiet, Vung Tau, Nha Trang, Phu Quoc.

Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy said that VITM Hanoi 2025 is not only a tourism fair, but also a platform for exchange, cooperation and sustainable development for the Vietnamese tourism industry. VITM Hanoi 2025 also has special significance as 2025 is the year of green transformation and digital transformation in the tourism industry; at the same time, Vietnamese tourism promotes international tourism, builds and positions the Vietnamese tourism brand in the international market.

“With the Government's visa exemption policy in recent times, along with major promotional and stimulus activities, including the VITM Hanoi Fair 2025, Vietnamese tourism can expect to achieve the goal of welcoming 23 million international visitors in 2025,” Mr. Pham Van Thuy stated.

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