Thanh Hoa: Many OCOP products have been exported to demanding markets.

Opening of a space to promote and connect OCOP products with regional tourism activities. Connecting supply and demand of safe agricultural and food products with 200 booths from many provinces and cities.

Could you please tell us the results achieved in implementing the OCOP Program of Thanh Hoa province in the past 5 years?

With the goal of encouraging and supporting small and medium-sized production and business entities, exploiting potentials and advantages to promote production organization, expand markets, and increase product value, up to now 100% of district-level units have built OCOP products.

Thanh Hóa: Nhiều sản phẩm OCOP đã xuất khẩu sang các thị trường khó tính

Mr. Bui Cong Anh, Deputy Chief of Office of Coordination of the New Rural Development Program of Thanh Hoa Province

Accordingly, up to now, Thanh Hoa province has 436 OCOP products from 3 stars or more. Of which, there is 1 5-star product and 3 "potential" 5-star products. Thanh Hoa province is in the top of the country in terms of the number of OCOP products, each product is carefully selected, has characteristics, advantages and promotes the strength of the community. Typical examples include: Le Gia fish sauce, shrimp paste, shrimp paste (Hoang Hoa district), sedge products (Nga Son district), Xuan Lap raft gears (Tho Xuan district), Binh Son clean green tea (Trieu Son district), Phu Quang lam tea (Vinh Loc district), Kay Noi sticky rice (Muong Lat district), ...

Along with that, OCOP products of Thanh Hoa province are all produced according to ISO, HACCP, VietGAP, GlobalGAP standards, have traceability stamps, beautiful designs and packaging, meeting the increasingly high demands of the market, including the export market.

After 5 years of implementation, the OCOP Program of Thanh Hoa province has brought about positive results, contributing to the development of potentials and advantages of localities. At the same time, it has improved the level and production thinking of people, especially in rural and mountainous areas. Although it has created a rich and diverse OCOP product ecosystem with high consumption in the market, there are still not many exported products. Therefore, departments, branches, localities and entities have been making efforts to export many OCOP products. Thereby, affirming the position and quality of OCOP products of Thanh Hoa province in the domestic and international markets.

What is Thanh Hoa province's solution to bring OCOP products to e-commerce trading floors, sir?

Putting OCOP products on e-commerce platforms is a solution in trade promotion activities to help products reach consumers. On that basis, Thanh Hoa province has promoted online shopping, cashless payments, gradually changing consumers' shopping habits and behaviors in a civilized and modern direction. Building the market, enhancing business reputation and consumer confidence in e-commerce through propaganda, training e-commerce skills for people and businesses; encouraging start-up businesses, applying e-commerce in production and business activities.

4 star OCOP product

Up to now, Thanh Hoa province has had dozens of OCOP products put on the e-commerce platform Voso.vn, many OCOP products are introduced on e-commerce platforms: Lazada, Shopee, Tiki, Tabao, Sendo... Along with that, OCOP products are also updated and introduced on specialized electronic information pages to promote, introduce products and expand domestic and foreign markets.

Although the OCOP Program has achieved important results, Thanh Hoa province's OCOP products are all small and medium-sized, and producers do not have enough economic potential to invest in developing products according to international standards. Therefore, along with mobilizing resources to support investors in expanding production scale and improving product quality, the province also focuses on promoting and introducing products and finding new consumption markets.

Currently, how many OCOP products does Thanh Hoa province have for export, sir?

With the continuous efforts of the subjects and the active participation and support of departments, branches and localities, Thanh Hoa province has so far had 23 export products, such as: Le Gia shrimp paste, shrimp paste exported to the markets of Russia, Korea, Taiwan and South Africa; bamboo straws exported to Switzerland, Sweden, the US; handicrafts, sedge products of Viet Anh Company exported directly and sold in 40 supermarkets in the United States and European countries; bamboo products of BambooVina Production and Trading Company Limited exported to European markets, Germany, the US; Truong Tung canned pineapple and sweet corn exported to European countries, Russia, Korea, Australia; Long Duong dried shrimp exported to China.

Traditional sticky rice cake - OCOP product of Tho Xuan district

In order for OCOP products of Thanh Hoa province to develop further, the subjects must link production according to the commodity value chain, creating large output and consistent product quality. At the same time, apply technology to create high-quality products, increase productivity but still maintain the traditional cultural values of each product.

Thank you very much!

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