Fermenting tanks for fish sauce products at the Le Gia traditional fish sauce factory, Hoang Phu commune, Hoang Hoa district, Thanh Hoa province, a unit with 5-star OCOP products. (Photo: NGOC LIEN)
Vietnam's OCOP products are present in many countries around the world, helping people increase their income and promote the image of Vietnamese people and culture to international friends.
Bright spot in rural economic development
In the more than 200-year-old fish sauce village of Hoang Phu, Hoang Hoa, Thanh Hoa, Le Gia fish sauce is a young brand with eight years of entering the fish sauce market. However, with efforts and creativity based on the experience of the traditional craft village, Le Gia fish sauce brand has become a name favored by domestic and foreign consumers. Currently, Le Gia fish sauce is available in most major supermarket chains nationwide, and has been exported to demanding markets such as the US, Australia, Singapore, New Zealand, Taiwan (China), Japan and Korea...
For 5-star OCOP products, 48/79 5-star OCOP products (accounting for 60.7%) have been exported to demanding markets such as the US, Europe, and Japan.
Mr. Le Anh, Director of Le Gia Food and Trading Service Company Limited, said that at first, the company's fish sauce products registered for the 5-star OCOP product evaluation but did not pass. Le Gia was determined to try harder to achieve the 5-star OCOP certification. Because the national 5-star OCOP is not only a title, but also a symbol of the good values of a product closely linked to the livelihood of the community. Le Gia's mission is to spread the value of an element that promotes the value chain of fishermen, salt farmers, workers in fishing villages and bring Vietnamese culinary culture to the world.
In Bat Trang commune (Gia Lam district, Hanoi), Quang Vinh ceramic brand has also left its mark on the quintessence of traditional craft.
According to Director of Quang Vinh Ceramics Co., Ltd. Ha Thi Vinh, the ceramics profession is a "father-to-son" profession and preserving the quintessence that has been accumulated over many generations of ancestors is the mission of Quang Vinh ceramics. To keep up with the trend of the times, improve product quality, and at the same time rationalize production costs... Quang Vinh must successfully build a methodical business strategy. First, members of the Quang Vinh ceramics family are allowed to study abroad and focus on research to produce products with high technical and aesthetic properties. At the same time, apply advances in science and technology to production. Up to now, Quang Vinh has exported 95% of its products to 30 countries around the world, of which the super-thin, super-light ceramic product line is one of the product lines that has achieved 5-star OCOP certification.
According to the Central Office for New Rural Development Coordination, there are currently no specific statistics on the current status of all exported OCOP products. However, for 5-star OCOP products, 48/79 5-star OCOP products (accounting for 60.7%) have been exported to demanding markets such as the US, Europe, and Japan. In particular, items such as: cellophane noodles, instant bamboo shoots, fish sauce, dehydrated seaweed, coffee, macadamia, cashew nuts, dried durian, dried lotus seeds... all bring positive effects to the rural economy.
Potential and development opportunities
The participation of 5-star OCOP products in the export market not only demonstrates the maturity of the entities in terms of capacity and production scale, but also shows that the entities have gradually improved and adapted to the requirements of export conditions and standards. In addition, OCOP products also contribute to promoting Vietnamese cultural values and identity.
According to the Head of the Central Office for New Rural Area Coordination, Ngo Truong Son, the OCOP Program has had a positive and strong impact on the development of production in rural areas, contributing to the transformation from small-scale agricultural production to production in the direction of linking value chains, building stable local raw material areas. Currently, the rate of OCOP entities building stable raw material areas in the direction of linking OCOP product value chains is 48.3%, the rate of OCOP products with increased selling prices is 55.6%. Thereby, creating more jobs, promoting the direction of economic development, especially livelihoods in particularly difficult areas.
Vietnam currently has a lot of potential, diverse in production conditions and culture to develop specialty products, with regional values. Survey and testing results of units under the Ministry of Agriculture and Environment, Ministry of Industry and Trade in the recent past show that the demand of the international market for OCOP products is very large and has a lot of potential, especially from the Vietnamese community in European countries, America...
After nearly 2 years of conducting market testing activities, the Central Office for New Rural Area Coordination has also clearly identified the advantages and opportunities for OCOP products to gradually expand export markets.
Up to now, the number of Vietnamese OCOP products, especially 4-star and 5-star OCOP products, are confident enough to participate more deeply and strongly in the export market, becoming cultural ambassadors, conveying and spreading Vietnamese cultural values to the international market in the coming time.
With Le Gia fish sauce products, the company currently maintains a stable production capacity with a factory area of over 13,000m2. Mr. Le Anh said that for foreign markets, the company has an export code with full conditions to export to the EU, China, Japan, Korea... and can export officially instead of under contract.
With Quang Vinh ceramics, building a prestigious brand has attracted partners to cooperate and expand production. The company's handicraft products are suitable for market tastes and consumer sentiments. Creating a difference in culture and local identity in each product has helped Quang Vinh expand to the world market.
To develop OCOP sustainably, localities have implemented many solutions to promote production, stimulate consumption and promote trade.
Economic and agricultural experts also proposed to strengthen regular inspection and supervision of OCOP products even after they have been evaluated and recognized; resolutely recall products that do not ensure quality and food safety, in order to contribute to improving the responsibility of the subjects, reputation and brand of OCOP products in the market.
Source https://baobinhphuoc.com.vn/news/4/169504/dau-an-san-pham-ocop-tren-thi-truong-quoc-te
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