(To Quoc) - Van Xuan Awards 2024, one of the most prestigious and anticipated awards in the creative advertising industry, has just officially announced the list of final judges.
This year, the event brings together leading experts and influential creators in the fields of communications, marketing and advertising in Vietnam and internationally to ensure high professionalism and objectivity in selecting the best advertising works.
Professional Jury Team
The final jury of Van Xuan Awards 2024 brings together leading domestic and international advertising experts.
The final jury of Van Xuan Awards 2024 is accompanied by Mr. Sudarshan Saha - Managing Director at Essence Mediacom Vietnam, who has more than 25 years of experience and has contributed many strategic initiatives in the media industry in Asia. Along with Mr. Sudarshan Saha are other famous experts such as: Mr. Soames Hines - CEO of Ogilvy Group Vietnam; Mr. Siddarth Malhotra - CEO of Dentsu Creative; Mr. Alexandre Sompheng - CEO of Havas Group Vietnam; Ms. Tan Nguyen - CEO of TBWA\Vietnam; Mr. Le Quoc Vinh - Chairman of the Board of Directors & General Director at Le Bros; Mr. David Anjoubault - Group CEO at ME Group; Mr. Vineeth Dhruvan - CEO at Publicis Media Vietnam; Mr. Nguyen Duy Thong - Co-Founder & Managing Director at Dentsu Redder; Ms. Tran Thi Thanh Mai - General Director at Kantar Media; Mr. Nguyen Tuan Quynh - Founder & CEO at Saigon Books; Mr. San Vu - Executive BD Director CUM Executive Strategic Planning Director at Hakuhodo,... and other leading experts in the industry. Each judge brings to Van Xuan Awards 2024 rich experiences, multi-dimensional perspectives and passion for the creative advertising industry.
The award organizers said that this year's Van Xuan Awards not only honors outstanding individuals but also aims to create a large-scale playground for brands and advertising companies in Vietnam to have the opportunity to demonstrate their creativity.
Representative of the Organizing Committee of Van Xuan Awards 2024 shared at the press conference
Mr. Tran Viet Tan - Vice President of Vietnam Advertising Association, co-Chairman of the award organizing committee, emphasized that the jury not only evaluated the artistic and aesthetic aspects of the works but also deeply considered the social impact and community value that the advertising campaigns brought.
“We are constantly looking for ideas that are not only creative but also have deep meaning for the audience,” Mr. Tan shared.
Mr. Tran Viet Tan - Vice President of Vietnam Advertising Association
This year’s jury will review entries based on a variety of criteria, including brand prominence, creativity, ability to convey a clear and subtle message, and the ability to incorporate Vietnamese culture into the work. Each criterion is calculated and evaluated to ensure fairness and objectivity in the scoring process.
Van Xuan Awards 2024 Award Structure
The Vietnam Creative Advertising Awards - Van Xuan Awards is a prestigious annual award organized by the Ministry of Culture, Sports and Tourism (MOCST), Ho Chi Minh City People's Committee and the Vietnam Advertising Association. The program is implemented by the Department of Grassroots Culture, the Department of Culture and Sports of Ho Chi Minh City, and VINAMA Media Joint Stock Company, with the aim of honoring innovative advertising campaigns, contributing to the development of the Vietnamese advertising industry.
Van Xuan Awards 2024 has 70 categories
The Vietnam Creative Advertising Awards - Van Xuan Awards 2024 includes 70 categories, diverse in many different fields. Specifically:
- Van Xuan Awards (49 awards): Honoring Marketing campaigns, Brands, Agencies, Productions houses and talents in the advertising field.
- Van Xuan Classic Awards (09 awards): Honoring impressive and influential creative advertising campaigns on 3 platforms: Television, Online and Outdoor.
- Van Xuan Stars Award (09 awards): Honoring young talents (students) nationwide with outstanding projects.
- Dedication Award (03 awards): Honoring individuals who have made positive contributions to the Creative Advertising industry in Vietnam.
This year's judging criteria are innovative and flexible to reflect current trends in the advertising industry, while creating opportunities for innovative ideas. According to Mr. Nguyen Truong Son - Chairman of the Vietnam Advertising Association, Van Xuan Awards 2024 will apply flexible and unstructured judging criteria to reflect changes and market needs.
Mr. Nguyen Truong Son - Chairman of Vietnam Advertising Association
Advertising is currently one of the key cultural economic sectors in Vietnam. Van Xuan Awards not only honors creativity in the industry but also encourages brands to build a Vietnamese cultural image imbued with national identity, thereby helping to promote Vietnamese culture to the world, contributing to the cultural development strategy set by the Ministry of Culture, Sports and Tourism.
With the participation of experienced and prestigious judges, Van Xuan Awards 2024 will certainly be a classy playground for creators and brands to demonstrate their talents, contributing to the sustainable and creative development of the Vietnamese creative advertising industry.
About Van Xuan Awards
Vietnam Creative Advertising Awards is an important event of the Vietnamese advertising industry, organized annually by the Ministry of Culture, Sports and Tourism in coordination with the Vietnam Advertising Association, Ho Chi Minh City People's Committee and organized by the Department of Grassroots Culture, Ho Chi Minh City Department of Culture and Sports, VINAMA Media Joint Stock Company.
The program is part of the activities to build and promote the national brand in the Strategy for the development of Vietnam's cultural industries to 2020, with a vision to 2030, aiming to contribute to the development of cultural industries and promote the image of Vietnam. Initiated in 2021, the award has now been officially upgraded to a national award in the advertising industry.
Source: https://toquoc.vn/ban-giam-khao-chung-cuoc-van-xuan-awards-2024-su-hoi-tu-cua-nhung-chuyen-gia-hang-dau-trong-nganh-quang-cao-sang-tao-20241103210740071.htm
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