Bac Kan promotes trade - bringing agricultural products and OCOP far and wide

Ms. Nguyen Thi Le, Deputy Director of Bac Ha Pharmaceutical Technology Joint Stock Company introduces products to customers.

Promote trade promotion activities

In recent years, the Department of Industry and Trade has actively coordinated with units and localities to carry out many positive activities, support and accompany enterprises, cooperatives, and rural industrial establishments, helping the province's products and goods affirm their brands and find a foothold in the domestic and foreign markets. At the same time, the province has promoted trade promotion activities, accompanied enterprises, cooperatives, and rural industrial establishments in building distribution channels, expanding sales networks, gradually participating in the modern retail market, aiming to export advantageous products of the province.

Typically, introducing key industrial products, typical and representative products include: Tai Hoan and Nhat Thien vermicelli; products from turmeric (Nano Cucurmin turmeric, turmeric starch, honey turmeric pills...); yellow flower tea, Shan Tuyet tea, Ba Be fragrant pumpkin tea, Gynostemma pentaphyllum tea, medicinal products, mushroom products, dried buffalo meat, dried beef, hung pork from the kitchen, Na Ri fried dough sticks, ethnic costumes... and many other essential consumer goods and services...

Leaders of Bac Kan city visited and experienced the OCOP booth of La Thi Tam production facility.

In 2024, the province will organize for participants 11 trade fairs, trade exhibitions, trade connection conferences at regional and international levels in the Northeast, Northwest regions and the markets of Hanoi and Ho Chi Minh City such as: Vietnam - Korea Investment - Trade Cooperation Trade Seminar; Cultural Promotion Week, Specialty Sales at NovaWorld Phan Thiet; Northwest - Dien Bien Industry and Trade Fair; Supply and Demand Connection Conference between Ho Chi Minh City and other provinces and cities; Cao Bang (Vietnam) - Bach Sac (China) International Trade Fair; OCOP Agricultural Products Festival and Culinary Culture of 6 Viet Bac Provinces; Coordinate with Vincom Plaza Bac Kan to organize the "Spring Market" Program...

Companies, cooperatives, and production facilities of the province participate in trade promotion to advertise and sell products.

Promoting digital technology in trade promotion

Implementing the Project "Promoting the application of information technology and digital transformation in trade promotion activities", Bac Kan province supports capacity building for production, business and export traders participating in domestic e-commerce trading floors such as: https://www.shopee.vn/ , https://backanmarket.vn/ .

In addition, enterprises, cooperatives, and IT establishments in the province have also proactively participated in and effectively promoted trade promotion activities on digital platforms through maintaining websites to promote the image of enterprises and products to domestic and foreign markets; integrating online ordering and online interaction features such as Zalo, Facebook... Some enterprises have staff in charge of e-commerce, accessing and effectively using online marketing tools, ordering, payment and participating in online trading floors: www.shoppe.com ; www.lazada.vn ; www.tiki.vn ...

Agricultural products and OCOP of Bac Kan province are consumed in the domestic market, gradually reaching foreign markets.

Mr. Ha Sy Thang, Director of the Department of Industry and Trade, said: “To improve the effectiveness of the province's trade promotion activities, the Department continues to advise the Provincial People's Committee, actively support enterprises, cooperatives, and rural industrial establishments to improve competitiveness, enhance trade advantages and expand the consumption market for OCOP products, typical rural industrial products, traditional products and typical products with strengths of the province. Expand the domestic consumption market and aim for export. Continue to aim for e-commerce, online sales, digital technology in trade promotion; effectively implement solutions to promote domestic market development, promote bringing agricultural products and OCOP to e-commerce platforms".

Trade promotion activities affirm the province’s correct policies and directions. Thereby, increasing the value of goods and products, creating stable income for people, contributing to the local economic development./.

Source: https://baobackan.vn/bac-kan-xuc-tien-thuong-mai-dua-nong-san-ocop-vuon-xa-post69783.html