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On November 15, Shopee concluded the event "11.11 Shopee Live - The Biggest Fashion & Cosmetics Sale of the Year" with a series of impressive growth milestones of sellers and brands on the Shopping - Entertainment track via livestream.
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| Shopee closes 11-11 event with many values |
On November 11 alone, Shopee recorded a record global revenue of 1 billion USD. In the Vietnamese market, throughout the November 11 event, Shopee recorded a total of 722 million interactions and 603 million views of livestream programs of e-commerce platforms, sellers and brands via Shopee Live.
Notably, Shopee's livestream series including "11 Days of Great Livestream", "Sao Thoat Duoc", "Shopee Live 11-11 Super Concert - Secret Couple"... have left many special impressions, not only bringing fun entertainment content with many attractive promotions but also gathering a series of top stars and KOL/KOC (influencers) who are currently receiving the most attention.
Thus, in Vietnam alone, the company recorded a 44-fold increase in the number of products sold through the Shopee Live channel on November 11, attracting 603 million views throughout the super sale event and helping users save more than 1 trillion VND.
Mr. Tran Tuan Anh, Managing Director, Shopee Vietnam said: “The impressive revenue results of businesses and the joy that users had throughout the event prove that Shopee's strong investment in livestream is on the right track. We will continue to strengthen support for Shopee Live in the long term and expand the quality Shopee KOL Affiliate network, accompanying sellers, brands and users to maximize the advantages that livestream sales bring, moving closer to the goal of becoming an e-commerce platform providing the leading shopping and entertainment experience.”
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