Specifically, Lotte Mart, Family Mart, and Circle K partners recorded orders in livestreams increasing 5 times, 4 times, and 2 times, respectively, compared to the average daily. This positive signal shows the potential of exploring new "touchpoints" on online sales channels of brand partners who are familiar with the traditional retail model.

In addition to bringing supermarkets and convenience stores to livestream, ShopeeFood upgraded the list of brands participating in livestream by connecting with more "hot" brands on social networks such as Xoi Mem, The 350F, Nup Tea & Coffee... Thanks to that, ShopeeFood users have more interesting options and can keep up with current culinary trends.

Notably, Xoi Mem recorded a 10-fold increase in orders during the livestream on March 15 compared to the average daily.

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Xoi Mem recorded an impressive increase in visits and orders when participating in the livestream marathon with ShopeeFood. Source: ShopeeFood

Similarly, with The 350F, which started as an online bakery, Mr. Hoang Vu - the brand owner, clearly saw the difficulties of customers who could not come directly to the store to verify whether the actual product was the same as the advertised image or not.

“Participating in livestreams with ShopeeFood partly solves the problem of product images and emotions, helping customers have a close-up look at the dish through a real lens during livestreams, thereby encouraging customers to make more confident shopping decisions. And in 6 hours of livestreaming, The 350F recorded a 9-fold increase in traffic compared to the average daily rate,” Mr. Vu added.

ShopeeFood's livestream not only gives users a variety of options when collaborating with famous F&B brands and restaurants that are "hot trends" on social networks, but also helps users save up to 720 million VND through vouchers with discounts of up to 500,000 VND and a series of exclusive promotions launched throughout the livestream.

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Source: ShopeeFood

ShopeeFood has become a powerful bridge between users and restaurant partners through a strong livestream development strategy. The pioneering combination of entertainment and interaction elements into the online food ordering market also shows the right direction, in line with the increasing demand and requirement for richer experiences of Vietnamese users, especially young people - a group of users sensitive to new culinary trends.

Phuong Dung