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Illustration: Samsung

Samsung AI TV helps save 30% of electricity

Earth Hour is an annual global movement to raise awareness of energy saving and environmental protection. This event is often associated with the activity of turning off lights and unnecessary electrical equipment for about 60 minutes as a commitment to responsibility for the planet.

Nowadays, when environmental protection is becoming more and more concerned, instead of waiting until the last Saturday of March, you can practice energy saving 365 days a year, at any time of the day.

In order to help users practice effective energy saving, even when turning on electrical devices such as TVs, Samsung has widely applied AI Energy technology on its AI TV products. According to a report from Samsung, this feature allows users to save up to 30% of energy consumption.

With 30% energy savings when using Samsung AI TV, users can reduce their monthly electricity bill. This technology brings long-term value to both users and the environment in the context of TVs being devices that are used frequently and for a long time.

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According to Samsung's calculations, Samsung AI TV can help users reduce monthly electricity costs, which is equivalent to 1 concert, 2 pottery workshops or 3 aquarium visits for the whole family. Source: Samsung

Notably, the above mentioned savings are completely automatic thanks to AI technology, without requiring users to install or operate manually. According to Samsung, AI Energy achieves outstanding energy savings of up to 30% on 8K TVs; 25% on 4K, OLED, QLED TVs and 20% on Samsung UHD TVs.

How Samsung AI TV contributes to environmental protection

As the world's No. 1 TV brand for 19 consecutive years, Samsung not only pioneers the application of AI to upgrade image and sound quality but also combines artificial intelligence with activities to increase environmental sustainability.

AI Energy technology on the company's audio-visual devices uses the TV's built-in processor and sensors to analyze the surrounding environment, automatically adjusting parameters to save energy. Specifically, the light sensor is mobilized to automatically adjust the appropriate screen brightness when there is a change in the ambient light. The motion sensor detects when the user is no longer sitting in front of the TV to reduce the screen brightness. In addition, AI is also capable of fine-tuning the brightness depending on the content being shown.

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Illustration: Samsung

In addition to saving energy effectively, Samsung AI TV also brings countless other great experiences to users. These include the ability to automatically upgrade image quality to 4K/8K regardless of input resolution (AI Upscaling); connect and control all home appliances with SmartThing; 24/7 security with Knox Security platform recognized by 31 countries around the world; a huge entertainment content store with preferential packages for many applications such as FPT Play, Galaxy Play, VieON, VTVGo...; luxurious design, enhancing living space...

According to Samsung's announcement, about 80 TV models in the company's 2025 product line have recently been awarded Product Carbon Reduction and Product Carbon Footprint certifications by TÜV Rheinland. This is the fifth consecutive year that Samsung's Neo QLED 8K and Neo QLED TVs have received these important certifications from the prestigious German testing organization. Previously, last year, TÜV Rheinland granted these certifications to about 60 Samsung TV models, including Neo QLED, OLED and Lifestyle TV lines. The significant increase in the number of certified TV models this year is a clear demonstration of Samsung's efforts to reduce carbon emissions throughout the product lifecycle, from manufacturing, transportation, use to disposal.

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Illustration: Samsung

Technology is changing our lives every day, making it easier and more effective to participate in meaningful activities like Earth Hour. With this new approach, Samsung not only consolidates its position as the world's No. 1 TV brand for 19 consecutive years, but also accompanies users to create many positive changes every day.

Huynh Nhu