Communication support for 4-star OCOP businesses

This is a topic of the Graduation Project of students majoring in Multimedia Communications to apply practical knowledge to support businesses in the field of communications and marketing.

The project is implemented in the context of the One Commune One Product (OCOP) Program under Decision No. 922/QD-TTg of the Prime Minister, encouraging the linkage of OCOP products with community tourism.

This combination not only enhances product value, but also contributes to promoting local culture and promoting sustainable tourism development in the Mekong Delta region.

The communication kit was designed by a group of students with the goal of supporting 4-star OCOP businesses in the field of sustainable agriculture, through professional communication solutions.

Students present the application of the communication kit.

The kit includes a brand identity system, promotional materials, digital media content and marketing support tools. These are tools that help Ngoc Thanh Farm improve communication effectiveness, reach potential customers and expand the tourism market.

The handover of the kit not only marked the close cooperation between the school and the enterprise but also demonstrated the high applicability of the training program at FPT University. Through the project, students have the opportunity to apply knowledge into practice, while contributing to the development of enterprises and the community.