Hanoi The Son La Plum and Agricultural Products Festival officially opened on the morning of May 26 in Hanoi, promoting local specialties and strengthening production and distribution cooperation.
The Son La plum and agricultural products festival was opened, marking the cooperation between the Son La Provincial People's Committee and the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) in promoting and consuming Son La province's specialty products.
Plum and agricultural product festival of Son La province in Hanoi.
This event is part of a series of activities to introduce Son La agricultural products at Saigon Co.op's 800 points of sale nationwide, taking place from May 24 to June 1.
The Son La Plum and Agricultural Products Festival is not only an opportunity for consumers to enjoy and purchase the unique products of the Northwest region, but also demonstrates Saigon Co.op's efforts in connecting trade and expanding the market for agricultural products of the mountainous provinces. This is the first time Saigon Co.op has coordinated with a Northwest province to organize such a large-scale event, promising to bring many development opportunities for local agricultural products.
Son La plum products are displayed at the Son La plum and agricultural products festival.
The highlight of this festival is Son La plum - one of the famous specialties of this land. During the week of the event, Saigon Co.op aims to consume 100 tons of high-quality plums, harvested from raw material areas of Moc Chau and Yen Chau districts. With strict standards on food safety and clear origin, Son La plums promise to conquer the taste of consumers nationwide.
Son La plum is of interest to and enjoyed by many customers.
Customers choose to buy Son La plums in Co.opmart supermarket.
In addition to giving customers the opportunity to enjoy fresh plums at preferential prices, Saigon Co.op also organizes many interesting experiential activities at Co.opmart and Co.opXtra supermarkets. Customers not only get to try fresh plums for free, but also have the opportunity to explore a variety of processed plum products such as plum jam, dried plums, plum syrup, etc. These activities contribute to creating a vibrant and attractive atmosphere for the festival, attracting the attention of many consumers.
The appeal of Son La plums was demonstrated on the first day of the festival, when more than 10 tons of plums were sold in just one day at Saigon Co.op stores. This shows the positive reception of consumers for this specialty, and also affirms the effectiveness of the festival preparation and organization.
Not only stopping at plums, the festival also introduces to consumers Son La's agricultural products and OCOP products such as: longan, yellow passion fruit, coffee, tea, black garlic, vermicelli, dried buffalo meat, etc. The diversity of products helps consumers have a more comprehensive view of the potential and richness of Son La's agricultural products, while opening up new cooperation opportunities for local producers.
Speaking at the opening ceremony, Mr. Nguyen Thanh Cong - Vice Chairman of Son La Provincial People's Committee, emphasized the importance of bringing Son La plums into the distribution system of Saigon Co.op, considering this an important stepping stone to enhance the value and brand positioning of the product. The festival has economic significance and demonstrates the close cooperation between local authorities, producers and distributors.
In addition, Mr. Vo Tran Ngoc - General Director of Saigon Co.op, affirmed the unit's commitment to supporting and accompanying Vietnamese agricultural products, with the motto "Vietnamese people use Vietnamese products" contributing to bringing high-quality products closer to consumers nationwide.
He also emphasized that the plum and Son La agricultural product festival is not just a single event, but also opens up opportunities for similar activities in the future. Saigon Co.op affirmed that it will continue to organize festivals to promote and support Vietnamese agricultural products, while bringing customers interesting and inspiring shopping experiences.
Delegates cut the ribbon to inaugurate the "Plum and Agricultural Products Festival of Son La Province".
This promises to contribute to promoting the sustainable development of Vietnam's agricultural sector, while building trust and connection between producers, distributors and consumers. With the success of the Plum Festival and Son La agricultural products, we can look forward to a brighter future for Vietnamese agricultural products.
Close cooperation between stakeholders, along with systematic investment and sustainable development strategies, will help Vietnamese agricultural products not only conquer the domestic market, but also reach out to the international market. This is the right direction to enhance the value and affirm the position of Vietnamese agricultural products on the world culinary map.
Source: https://nongsanviet.nongnghiep.vn/saigon-coop-dat-muc-tieu-tieu-thu-100-tan-man-hau-son-la-d387374.html
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