Saigon Co.op and Ben Thanh - Suoi Tien metro line cooperate to improve user experience

Developing convenience stores along metro lines

Within the framework of cooperation, Saigon Co.op and HURC focus on 4 key points. That is, researching and developing a retail system and convenience stores under the Co.op brand along the metro stations of the Ben Thanh - Suoi Tien line to serve the fast and convenient shopping needs of passengers. At the same time, both sides will exploit cashless payment solutions, integrating metro cards into Saigon Co.op's payment system based on Saigon Co.op's customer information database. At the same time, implementing incentive and promotion programs exclusively for metro passengers when shopping at Saigon Co.op's 800 retail points. Finally, researching and applying green economic solutions, circular economy, technology application, digital transformation in the management and operation of the metro system.

2025 is the foundation year for Saigon Co.op to implement this issue, creating a foundation for confidently entering a new era of growth for Saigon Co.op in particular and the country in general. Cooperating with the Ben Thanh - Suoi Tien metro line is a strategic step to help the unit continue to expand and diversify the distribution system, carry out digital transformation and optimize the multi-channel shopping experience.

Increase convenience for people

Speaking at the signing ceremony of the cooperation between the two units, Mr. Nguyen Van Dung - Vice Chairman of the Ho Chi Minh City People's Committee, said that the signing event showed the vision of the two units on the cooperation between urban railways and the city's retail system, of which Saigon Co.op is the pioneer. This cooperation is built on modern transportation technology with modern retail, in a modern city. The city's leaders suggested that the two sides study the integration of metro cards with utilities so that city residents can shop for goods at the Saigon Co.op retail system conveniently and easily.

Mr. Vu Anh Khoa - Chairman of Saigon Co.op Board of Directors shared at the cooperation signing ceremony

Sharing more, Mr. Vu Anh Khoa - Chairman of the Board of Directors of Saigon Co.op, said: "Saigon Co.op, with more than 35 years of establishment and development, has always been a pioneer in improving the shopping experience of customers through the supermarket system Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife and many other modern retail models. This cooperation is a typical form of cooperation in the development of a combination of modern transport infrastructure and modern retail development".

He emphasized: "I believe that with the experience and development of the metro transport system combined with the strengths and experience in modern retail over the past 35 years of Saigon Co.op, it will contribute to becoming a modern symbol with many utilities and added values ​​for the city's people. This is a practical and meaningful event to celebrate the upcoming 50th anniversary of the liberation of the South and national reunification (April 30, 1975 - April 30, 2025)".

Mr. Le Minh Triet - Director of HURC1 shared at the signing ceremony

Mr. Le Minh Triet - Director of Urban Railway Company No. 1 - shared:   "We hope that through this cooperation, we will spread the spirit of "Vietnamese people prioritize using Vietnamese products". Metro passengers will have the opportunity to access many quality products, contributing to supporting Vietnamese businesses to develop sustainably and promote the domestic economy. We also aim to encourage the use of public transport, develop green technology, and digital technology in metro operations. Cashless payment solutions help passengers use metro services and shop more conveniently."

Co.op Food store of Saigon Co.op is loved by customers

Co.opmart belongs to the retail ecosystem of Saigon Co.op

Source: https://thanhnien.vn/saigon-coop-va-tuyen-metro-ben-thanh-suoi-tien-hop-tac-nang-trai-nghiem-cho-nguoi-dung-18525022617114632.htm#img-lightbox-1