On the afternoon of October 25, 2024, the Ministry of Industry and Trade coordinated with the Ministry of Agriculture and Rural Development and the Cooperative Alliance to organize an information session on the "Exhibition of OCOP Export Products (OCOPEX)", with the aim of promoting brands, enhancing product value and connecting with businesses to bring Vietnamese agricultural products to international markets.
Overview of the information introduction session "Exhibition of OCOP export products (OCOPEX)" taking place on the 5th floor, Department of Trade Promotion (Hanoi). Photo: Vu Ly
Speaking at the ceremony, Mr. Vu Ba Phu, Director of the Department of Trade Promotion, Ministry of Industry and Trade, said that the One Commune One Product (OCOP) Program has made many great strides, but up to now, OCOP fairs and exhibitions have mainly stopped at the district and provincial levels, there have been no national or international events.
Mr. Vu Ba Phu (middle), Director of the Trade Promotion Agency, Ministry of Industry and Trade, said that we have built a unified identity for OCOPEX, with the color green representing the green transformation trend and sustainable agriculture. Photo: Vu Ly
This is the reason for the decision to implement the OCOPEX program - OCOP export exhibition on a larger scale, to create a "playground" for 4 - 5 star products of Vietnam to have the opportunity to access the international market, participate in the global value chain, and proactively integrate into the world economy.
“Through the exhibition, we introduce and create connections between OCOP entities and foreign enterprises as well as foreign representative agencies and trade promotion organizations in Vietnam. This helps foreign representative agencies have the opportunity to access information about the market and unique OCOP products of localities, while creating conditions for direct and visual connection with OCOP entities when necessary.
In addition, widely promote to distribution channels, international importers about Vietnam - a rich and diverse source of high-quality OCOP products that meet international standards, the needs and requirements of major distribution channels in the world. Propagating, promoting, displaying and introducing high-quality OCOP products, contributing to creating a driving force to further promote the socio-economic development of the country", Mr. Phu added.
The highlight of OCOPEX is to invite the participation of international exhibitors and exhibitors, especially foreign enterprises from Vietnam's main exporting countries.
At the event, Mr. Phuong Dinh Anh, Deputy Chief of the Central Office for New Rural Area Coordination, Ministry of Agriculture and Rural Development, emphasized the close connection between the OCOP program (One Commune One Product) and rural tourism development.
Mr. Phuong Dinh Anh (left), Deputy Chief of the Central Office for New Rural Area Coordination, Ministry of Agriculture and Rural Development, said that when mentioning OCOP, people rarely think of export because OCOP is a village product, not mass-produced, with low output. Photo: Vu Ly
According to statistics from the Ministry of Agriculture and Rural Development, currently the whole country has about 14,085 OCOP products from 7,846 entities, however, most of them still only meet 3-star standards, while 4-star products account for 26% and 5-star products account for only a modest proportion with 46 products, equivalent to 2.1%.
He said, "OCOP is not only an agricultural product but also a story of culture and tradition of each locality. When combined with tourism, OCOP products will have greater appeal to international tourists, thereby creating a lever for rural development and stimulating tourism demand."
"We expect OCOPEX to become a truly international forum, not only exporting products, we hope international visitors can directly visit production locations to experience and better understand the OCOP production process and buy hand-carried goods. This will create sustainable value and stimulate agricultural tourism. The goal is to turn OCOPEX into an annual and global event," Mr. Phuong Dinh Annh added.
As planned, the Exhibition of OCOP export products, English name VIETNAM OCOPEX, will be held from October 31 to November 4, 2024, at Grand World Square, Venice Area, Vinhomes Ocean Park 3 Urban Area, Hung Yen.
The exhibition area with 250 booths, for more than 150 businesses with 3-star, 4-star, 5-star OCOP products to display and promote products, displayed according to two themes: Region and field, product.
Source: https://danviet.vn/ocopex-2024-nhieu-co-hoi-cho-doanh-nghiep-vuon-ra-the-gioi-voi-mo-hinh-xuat-khau-xanh-va-ben-vung-20241025180414587.htm
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