Spread the culture of sharing

The wave of support for domestic artists among young people is exploding, expressed through systematic, large-scale activities.

The recent success of a series of music reality TV shows has changed the way people view music, especially young audiences.

willing to spend

Nguyen Hoang Vy (24 years old) used to only be interested in international showbiz such as K-Pop, China, Europe - America... but now she is very excited to "follow" Vietnamese idols. Like her peers, she is willing to invest time and money to be present at her idol's events.

Not inferior to foreign fandoms, young people like Vy are bold in implementing "huge" projects. They rent LED screens in prime locations to run promotional clips, organize bus tours using double-decker buses printed with artists' photos. More practical is giving away food trucks placed at film studios or events. In addition, there are also fan-made projects (products made by fans) from fans, shirts, scarves... to unique souvenirs, even mascots simulating idols' images.

Tran Thuy Trang (Thu Duc City, Ho Chi Minh City) and many other fans express their admiration for artists through fan-art (works of fans). These are hand-drawn or digital paintings, miniature statues, stuffed animals... revolving around a specific individual or a performance. In addition to the "view farming" campaign for artists on YouTube, fans also do not miss the opportunity to see their idols "in the flesh" at shows. Concerts with an average price of 2 - 8 million VND/ticket are always full of attendees and have become a trending topic online for many days.

Each fanclub (FC) has its own unique name, showing the closeness between the artist and the fans. Fan meetings - where artists interact and meet with their fans - are always "sold out". The activities are carried out professionally and create a far-reaching effect. This shows that a large number of young audiences who are financially independent are willing to spend a large amount of money on things they believe are useful. On the other hand, many young artists are increasingly proving their abilities, creating a profound influence on the audience.

Lan tỏa văn hóa sẻ chia- Ảnh 1. — Members of FC Kandee lined up in an orderly manner to welcome their idol. This FC is sympathetic with its sense of civility and social projects. Photo: THE 1ST MANAGEMENT

For the community

It is undeniable that the talent, passion and effort of artists satisfy the audience. However, it is the young audience with creative spirit and energy that also plays an active role in creating an impression for the artist's career. Gen Z audience - the main force in fandoms - is proving their power and ability to influence domestic showbiz.

The bright spot is that young people not only support their idols because of the satisfaction of their spiritual and entertainment needs, but also because of the artists' personalities and beautiful lifestyles. Singer-songwriter Trang Phap's FC Kandee diligently organizes many charity activities for projects such as "Small toys, big joy", "0 dong full stomach", "Raising children", "One Body Village"... and non-profit organizations such as the Center for Wildlife Conservation Research, SOS Children's Village. The singer said: "I am proud of your spirit of dedication. In the future, we will have many projects aimed at the community" - Trang Phap shared. Trang Phap attracts a large audience of Gen Z with a youthful, sweet style. Her FC has civilized and kind behavior both online and in real life. Therefore, she feels warm and unconditionally loved.

Through the program "Anh trai vu ngan cong gai", the multi-talented artist Jun Pham and philanthropists have mobilized about 4.6 billion VND to support more than 150 children with heart disease. Actor Duy Khanh donated 400 million VND to round up the number to 5 billion. The money raised came from the 9x actor selling souvenirs through his FC. Instead of spending money to buy gifts for their idols, many young fans often choose to donate money to charity activities that the artist calls for.

Another plus point when young people "follow" domestic idols is that they are encouraged, their patriotism and national pride are aroused extremely strongly through songs that are renewed and imbued with Vietnamese cultural identity. Cheo and Cai Luong melodies... appeared at a concert with tens of thousands of young audiences attending and they knew them by heart to sing along. Particularly "stormy" was the performance "Trong Com" performed by People's Artist Tu Long, Cuong Seven and Soobin Hoang Son. The artists skillfully combined familiar folk melodies with trendy arrangements, staging, choreography, rap... Right after the premiere, many young people were inspired by the performance, especially Soobin's monochord playing, and boldly showed off their talent with traditional musical instruments through tens of thousands of videos. This is not a phenomenon of "blooming early and fading early" but a way for young people to unanimously affirm their respect, connection and spread of their homeland's culture and roots.