“Heritage Heart” beats with creativity

Vice Chairman of Ninh Binh Provincial People's Committee Tran Song Tung spoke at the Conference

From the thousand-year-old ancient capital of Hoa Lu to the contemporary art space Forestival, Ninh Binh is demonstrating strategic vision and creative approaches in tourism development.

The Ninh Binh 2025 tourism promotion program in Ho Chi Minh City is not only a destination promotion activity but also a strong message about the transformation of the "Heart of Heritage" towards a sustainable future.

The event was attended by more than 200 delegates including leaders of Ninh Binh Provincial People's Committee, Ninh Binh Department of Tourism, Ho Chi Minh City Department of Tourism, Ninh Binh Tourism Association, Ho Chi Minh City Tourism Association, Xuan Truong Construction Enterprise, Viet Vision Media-Entertainment-Creation Joint Stock Company; tourism and travel businesses, artists, content creators and a large number of press reporters.

Director of Ninh Binh Department of Tourism Bui Van Manh speaking at the Conference

“Heart of Heritage” - Approaching tourism from cultural depth

In an open and inspiring atmosphere, Vice Chairman of Ninh Binh Provincial People's Committee Tran Song Tung introduced the achievements, potentials, and typical tourism products and services - the crystallization of the sublime beauty of Trang An Scenic Landscape Complex and the rich culture of the ancient capital Hoa Lu.

But the highlight of this event is the way Ninh Binh is "telling its story" in a new language: the language of living heritage, contemporary creativity and sustainable development.

It is no coincidence that in 2025, Ninh Binh chose the image of "Heritage Heart" as the consistent symbol for tourism and cultural activities.

With its geographical location in the middle of the North, where mountains and rivers meet and where the traces of the Dinh - Le dynasties are preserved, Ninh Binh deserves to be the heart of an ancient Vietnamese civilization, of cultural - ecological - spiritual values ​​that have existed and are strongly reviving in the context of current tourism development.

The “Heart of Heritage” project and the “Forestival” 2025 Music and Creativity Festival include two main activities: Creativity Week and the Trang An-Ninh Binh Music Festival “Forestival”, held in May 2025.

Trang An-Ninh Binh Music Festival "Forestival" 2025 is expected to have the participation of singers and artists: Ha Anh Tuan, Den Vau, Vu Cat Tuong, Phan Manh Quynh, Hoang Dung, Quang Hung Masterd...

This is not just a single media product or festival program, but is built as an experiential ecosystem - connecting heritage spaces, local communities, performing arts, young creativity, and sustainable tourism activities.

This is also a new brand positioning strategy for Ninh Binh tourism in the post-pandemic period and entering a period of quality and in-depth development.

Trang An-Ninh Binh Music Festival “Forestival” 2025 is expected to have the participation of famous singers and artists.

Forestival - Music and creativity festival opens new doors for Ninh Binh tourism

In addition to renewing the tourism image with creative elements, Ninh Binh also boldly turns the cultural industry into a driving force for economic development.

The music and creative festival called “Forestival”, planned to be held in the majestic Trang An space, will bring together domestic and foreign artists, along with experiential activities and interactions between nature - art - technology.

Forestival is a clear demonstration that Ninh Binh does not only rely on its available natural resources, but is actively seeking new forms of tourism: creative festival tourism, music and art tourism associated with heritage, targeting young tourists, international tourists with a taste for deep experiences and seeking indigenous values.

Singer Ha Anh Tuan answers questions related to the Music Festival at the Press Conference

A series of special events await visitors in 2025

At the Conference, Mr. Tran Song Tung also announced a series of major tourism events in 2025. Opening with Hoa Lu Festival (April 5-8) and Trang An Festival (April 14-15), followed by the "Golden Color of Tam Coc - Trang An" Tourism Week program in May.

Next are rich cultural and tourism activities that last until the end of the year such as: Famtrip program to survey tourism products, International workshop on Trang An heritage brand (July), Culinary Festival "Culinary quintessence of the ancient capital" (September) and especially Ninh Binh Festival in November - where the quintessence of culture, tourism and creative industry of the ancient capital converge.

In addition to local activities, Ninh Binh also organizes promotional events outside the province, especially in Ho Chi Minh City - the economic locomotive and major tourist center of the country.

The proactive connection with the tourism business community in the Southern region, the media of Ho Chi Minh City and neighboring provinces shows the dynamism, sensitivity and clear market orientation of Ninh Binh tourism.

Delegates attending the Conference

Impressive numbers and strategic vision

Director of Ninh Binh Department of Tourism Bui Van Manh said: “In 2024, Ninh Binh tourism achieved impressive numbers: 8.7 million visitors, an increase of 30%, of which 1.5 million were international visitors, an increase of more than 220%. In the first quarter of 2025, Ninh Binh continued to record positive signals with 4.4 million visitors, of which 516 thousand were international visitors, tourism revenue reached more than 5,100 billion VND”.

Not only growing in quantity, Ninh Binh tourism is strongly shifting to in-depth development, towards “Green - Sustainable - Harmonious”, with four strategic pillars. In which, developing tourism, cultural industry associated with heritage economy is the spearhead of the province’s economic development.

By 2035, Ninh Binh aims to become a centrally-governed city, a millennium heritage urban area, a center of tourism, creativity, and heritage economy of the country and the Asia-Pacific region.

Singer Nguyen Duc Cuong (Rapper Den- Den Vau) answers questions related to the Music Festival at the Press Conference

Sustainable direction, open future

Speaking at the Conference, Vice Chairman of Ninh Binh Provincial People's Committee Tran Song Tung affirmed: "Ninh Binh always determines that tourism development is not only to attract a large number of tourists, but also to improve the quality of life of the people, preserve cultural and natural values ​​and affirm the position of the province on the national and international tourism map."

With the smooth combination of traditional and modern elements, of conservation and creativity, of heritage and cultural industry, Ninh Binh is gradually painting a tourism picture with depth, identity and vitality.

“Heritage Heart” is ready to beat, waiting for those who love culture, love nature and crave inspiring journeys.

Source: https://baovanhoa.vn/du-lich/trai-tim-di-san-ron-rang-nhip-dap-sang-tao-125459.html