Stimulating tourism with the message "Go to Phu Yen"

The Provincial People's Committee has just issued a Plan to stimulate and attract tourists to Phu Yen in 2025, with the message "Go to Phu Yen".

Tourists visit and take souvenir photos at Tuy Hoa marine park area. Photo: PV

According to the plan, Phu Yen targets international tourist markets such as Korea, Japan, Thailand, India, Russia and Europe; domestic tourist markets include: Hanoi, Ho Chi Minh City, provinces in the Central Highlands, northern provinces, neighboring provinces in the central coastal region; southeastern provinces, enterprises in industrial parks in Dong Nai, Binh Duong, Long An provinces; southwestern provinces. The market segment focuses on attracting business travelers, conferences, seminars, individual travelers, family travelers, groups of young travelers for experiences, high-income elderly travelers for vacations...

Products to stimulate demand to attract tourists include beach resorts, MICE products; green tourism products/tours, experiential tourism to nature, mountains, forests, islands, thereby developing new tourism products to explore coastal islands, "sea and forest in harmony" products; Phu Yen culinary products associated with ocean tuna; rural tourism products associated with OCOP products; Nha Trang - Tuy Hoa railway tourism products implemented by Vietravel. Sightseeing spots; stone culture products; entertainment products; eco-tourism spots, community tourism in coastal, mountainous and delta areas. In addition, promotional packages to stimulate experiential tourism are also developed, with all-inclusive promotional services including: air tickets, 3-5 star hotels, food, sightseeing, entertainment... at preferential prices.

The Provincial People's Committee assigned the Department of Culture, Sports and Tourism to coordinate with the Phu Yen Tourism Association, agencies, units, localities, and enterprises to develop and promote information about programs, events, and tourism stimulus packages in 2025; develop trailers and videos introducing the program to serve communication work; implement promotional and propaganda work for tourism stimulus packages on newspapers, radio, social networking sites, tourism industry websites, etc.; coordinate with the Vietnam National Tourism Administration to promote communication on platforms managed by the Vietnam National Tourism Administration. Mobilize tourism businesses and airlines to participate in the program; work with major travel businesses in Hanoi and Ho Chi Minh City and other provinces/cities to introduce and inform about the program from the beginning of 2025. At the same time, orient the work of building and developing tourism products in the province; mobilize tourism businesses to build and prepare products suitable to the needs and tastes of the market; Continue to connect, promote, and expand customer markets in industrial parks in Dong Nai, Binh Duong, Long An...

The purpose of stimulating and attracting tourists to Phu Yen in 2025 is to attract domestic and international tourists to Phu Yen; continue to promote communication and promote the image of Phu Yen tourism as an attractive, friendly and hospitable destination; build tourism product packages with preferential prices and quality to attract tourists; contribute to effective and sustainable tourism development.

Source: https://bvhttdl.gov.vn/phu-yen-kich-cau-du-lich-voi-thong-diep-di-phu-yen-di-20250320143925982.htm