Sun World - the entertainment brand of Sungroup Corporation and Vietnam Tourism and Transport Marketing Joint Stock Company (Vietravel) - the travel brand of Vietravel Group have just signed a memorandum of understanding (MOU) for strategic cooperation.
This event marks an important strategic cooperation step, joining hands to promote Vietnam tourism and bring customers many unique products and attractive incentives.
Sun World signed a strategic cooperation agreement with Vietravel in 2025.
According to the cooperation agreement, Vietravel is officially a strategic partner of Sun World in the domestic and international markets.
Vietravel will distribute tickets to the Sun World tourist complex through its sales system, bringing customers exciting experiences at leading amusement and entertainment areas.
In addition, Vietravel will develop and propose stimulus tour programs that include entrance tickets to Sun World tourist areas.
To support these programs, Sun World will apply preferential policies exclusively for tours designed by Vietravel to serve individual tourists and corporate customers in domestic and international target markets, including "Wow pass" (priority passage) at special prices and free of charge for MICE groups of 300 or more guests.
According to the agreement, the two sides will cooperate to improve customer incentives, especially priority for loyal customers, including fixed incentives for membership levels and incentives for each promotional program, to improve customer experience and brand image.
It is expected that the total minimum output achieved in 2025 will be 120,000 visitors at the Sun World tourism complex, creating favorable conditions for domestic and international tourists to access high-quality services.
In addition to cooperating in the ticket distribution process, Vietravel and Sun World will coordinate to implement many joint communication and marketing activities to increase brand awareness of both parties.
Accordingly, Vietravel and Sun World will cooperate in multi-channel promotional campaigns, including digital platforms, social networks, and mass media, to provide accurate and attractive information about each party's products and services.
Many expectations are set after the "handshake" between the two giants of Vietnam's tourism industry.
In addition, Vietravel will exploit its media channels to promote tourist areas in the Sun World system to potential customers, especially international tourists.
At the same time, Sun World and Vietravel will coordinate to organize promotional programs, roadshows, and famtrips for customers and partners to introduce new experiences at Sun World's entertainment system.
The cooperation between Vietravel and Sun World not only brings great benefits to both parties but also directly brings many added values to customers.
Customers will have the opportunity to experience Sun World tourist areas with preferential ticket prices when participating in tours organized by Vietravel.
Guests will also enjoy a range of high-quality services, optimally designed to provide the best convenience and experience.
In addition, customers will have the opportunity to participate in attractive incentive and promotion programs exclusively for customers of Vietravel Corp and Sungroup.
With this cooperation, tourists will easily access many high-end tourism packages, integrated with entrance tickets to leading entertainment areas, providing complete experience journeys.
There will be many attractive promotions and incentives for tourists at the Sun World system nationwide.
Speaking at the ceremony, Mr. Pham Quoc Quan - Member of the Board of Directors of Sungroup Corporation shared: "Through this cooperation, Sun World and Vietravel expect to take advantage of the strength and resources of two major brands, not only to create common values and benefits, but also to create unique new tourism products and experiences, meeting the increasingly demanding needs of tourists.
We also believe that this cooperation will be realized through breakthrough projects and meaningful values that we create together.
Sun World commits to accompany Vietravel with the highest sense of responsibility and constant creativity, to bring this partnership to a new level".
Also at the event, Mr. Nguyen Ha Trung - Deputy General Director of Vietravel Group, emphasized: "We believe that through this strategic cooperation agreement, Vietravel and Sun World will create many new values for domestic and international tourists.
With over 30 years of development, Vietravel always strives to innovate and diversify products, bringing high quality journeys at reasonable prices.
The combination of Vietravel's strengths in the tourism sector and Sun World's high-class tourist resort system will help enhance the experience for tourists, promote domestic tourism as well as expand the international tourism market.
We expect this cooperation will not only bring economic benefits to both sides but also contribute to the sustainable development of Vietnam's tourism industry."
Sun World is the leading entertainment brand in Vietnam with many high-class parks and complexes across the country.
As one of the leading travel corporations in Vietnam, Vietravel is always a pioneer in providing quality tourism products and services, aiming for sustainable development.
With the strategy of becoming a green enterprise - digital enterprise - circular enterprise, Vietravel constantly innovates and expands cooperation with many major partners in the tourism - entertainment industry to improve service quality and increase customer experience value.
Launched in 2017, Sun World brings together a system of high-class parks and entertainment complexes, spread across Vietnam such as: Sun World Ba Na Hills, Da Nang Downtown (Da Nang), Sun World Fansipan Legend (Sa Pa), Sun World Ha Long (Quang Ninh), and Sun World Hon Thom (Phu Quoc), Sun World Ba Den Mountain...
The presence of Sun World at destinations across the three regions not only brings joyful journeys and quality experiences to tourists, but also contributes to changing the face of local tourism, boosting the economy and improving the quality of life.
Source: https://www.baogiaothong.vn/hai-ten-tuoi-trong-nganh-du-lich-viet-hop-tac-du-khach-huong-loi-gi-192250312090809412.htm
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