(NLDO) - "Vietnamese Features" - Gen Z's journey to the village begins with hundreds of videos like a "living museum" authentically recording the quintessence of craft village culture.
On January 22, Bumblebee Agency Group Joint Stock Company introduced the project "Vietnamese Traits" - Gen Z's journey to the village, marking an effort of the young generation in preserving, conserving, promoting and spreading Vietnamese cultural values.
Ms. Pham Thi Hanh Chi, founder of Bumblebee Agency
Gen Z is short for Generation Z. According to the Oxford dictionary, Gen Z is people born between the late 1990s and 2012. The most common and widely accepted age range is 1997-2012.
Through hundreds of videos made over 5 years, the project is like a "living museum" that authentically records the cultural quintessence of craft villages from all regions of the S-shaped strip of land. This is not only a journey to arouse the interest of Gen Z - young people living in the digital age - but also a strong affirmation that the young generation is the one who directly inherits and promotes this precious heritage.
Gen Z friends visit Co Chat silk weaving village, Phuong Dinh commune (Truc Ninh district, Nam Dinh province)
Ms. Pham Thi Hanh Chi, founder of Bumblebee Agency, said that her love for Vietnamese culture was nurtured by family traditions, customs, and traditional beauty in her homeland.
Vietnam enters 2025 with even more explosive and strong developments, entering an era of national development and prosperity. And "Vietnamese Characteristics" was born in that general flow of the country.
"Net Viet Nam not only wants to preserve traditional beauty but also wants today's youth to understand and love these values through the most realistic and authentic experiences of Vietnamese craft villages, cuisine and heritage. The Gen Z series about the village is the first milestone in that journey" - Ms. Hanh said.
Vietnamese Features will be a bridge to help young people regain national pride, better understand the formation and development of cultural values, and at the same time inspire them to preserve and promote those values in modern life.
TikToker Giao Cun shared that due to objective conditions, not many young people have the opportunity to visit craft villages and directly watch artisans preserve their craft. Therefore, through the project, young people can visit craft villages, thereby preserving the identity of the nation and finding new directions for craft villages such as opening up ways to sell products through online channels.
Through hands-on experiences, such as exploring traditional craft villages, learning about culinary flavors and accessing unique cultural heritages across the three regions of the country, the project creates a solid bridge between the young generation and the precious values of our ancestors.
Source: https://nld.com.vn/gen-z-ve-lang-nghe-lan-toa-gia-tri-van-hoa-dan-toc-196250122162036734.htm
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