Uncle Ho's image appeared in the solemn and emotional opening ceremony - Photo: THE THE
Mr. Tran Hong Ha emphasized the importance of the coffee industry in green and sustainable economic development.
He hopes that Dak Lak will soon become a center for specialty coffee, contributing to bringing the Vietnamese coffee brand to the world...
Tens of thousands of people attended the opening ceremony of the 9th Buon Ma Thuot Coffee Festival in 2025 - Photo: THE THE
Vietnamese Coffee Shares a Sustainable Future
Speaking at the opening ceremony, Deputy Prime Minister Tran Hong Ha said that this is a very meaningful event, taking place on the occasion of the 50th anniversary of the Buon Ma Thuot victory (March 10), the victory that opened the way for the victorious General Offensive and Uprising in the spring of 1975.
The coffee festival is not only an event to honor Vietnamese coffee beans, but also a global forum with a vision for a sustainable future of the coffee industry.
"Coffee is one of Vietnam's key agricultural products, the livelihood of millions of farmers, and Vietnam is one of the world's leading coffee exporters.
Coffee plays an important role in the country's economic and social development," said Mr. Ha.
Arriving in Vietnam in 1857, the coffee tree took root in the red basalt soil and became a unique cultural feature of the land and people of the Central Highlands, a symbol of exchange and connection between Vietnam and the world.
It can be said that Vietnamese coffee, the story of a cup of Vietnamese coffee has become an inspiration for peace, cooperation and creativity.
However, according to the Deputy Prime Minister, the Vietnamese coffee industry is still facing many major challenges such as: uneven quality; low deep processing rate; products not yet diversified and suitable to tastes; increasing competitive pressure and market standards, typically the EU's anti-deforestation regulations; declining productivity due to climate change...
Mr. Ha believes that in order to improve the quality, brand and value of Vietnamese coffee, relevant parties need to share a common strategic vision on planning and building high-quality, low-emission coffee growing areas, and applying high technology to production and processing.
"Continue to research and develop drought-resistant and pest-resistant coffee varieties, while applying smart farming technology to minimize environmental impacts," the Deputy Prime Minister directed.
Young people attend the opening ceremony of the coffee festival - Photo: THE THE
According to Mr. Tran Hong Ha, the Vietnamese coffee industry is currently aiming for sustainable development, improving and extending the product value chain. In 2024, for the first time, coffee exports will exceed 5 billion USD, continuing to affirm its position as the second largest coffee supplier in the world, after Brazil.
Of which, Dak Lak - "the coffee capital of Vietnam" contributes about 18% of export turnover. The famous brand and geographical indication "Buon Ma Thuot Coffee" is present in more than 80 countries and territories around the world.
Two tourists from Poland were excited to attend the 9th Coffee Festival - Photo: THE THE
Special night of art and fireworks
The elaborate opening ceremony left tens of thousands of local and foreign residents and tourists extremely satisfied.
The opening ceremony was an art program recreating the 50th anniversary of Buon Ma Thuot victory, peace and development. Next was the ceremony announcing the opening and introducing the Buon Ma Thuot Coffee Festival as "The Destination of World Coffee".
Miss H'Hen Nie and Miss Dinh Thi Hoa, the festival's media ambassadors, shared their pride in contributing to promoting the image of Buon Ma Thuot coffee and Dak Lak culture to international friends.
Tens of thousands of spectators were extremely excited with the fireworks display at the opening ceremony - Photo: THE THE
Mr. Y Wem H'Môk - 50 years old, living in Tông Ju village, Ea Tam ward, Buon Ma Thuot city - said that this year the festival was organized on a very large scale, everyone in the village was eager to go see it early.
"My family and I came to 10-3 Square in the afternoon to choose good seats. The opening night was very impressive, especially the singing and dancing performances about the Central Highlands, which made me proud of my homeland.
Hopefully more and more tourists will know about Buon Ma Thuot and enjoy our coffee," Mr. Y Wem H'Môk invited.
Closing the opening night was a spectacular art performance, combining sound, light, and modern projection technology, honoring coffee culture and the identity of the Central Highlands. In particular, the artistic fireworks display at the end of the program closed a vibrant and impressive opening night.
This festival coincides with the 50th anniversary of the Buon Ma Thuot victory - Photo: THE THE
Ms. Huynh Thi Chien Hoa - Standing Deputy Secretary of Dak Lak Provincial Party Committee - said that the festival is an opportunity to honor coffee producers, exporters and traders. This is an opportunity for tourists and delegates to learn about the unique culture and vast space.
"This is the 9th time Dak Lak province has organized the Buon Ma Thuot Coffee Festival, the biggest event of the Vietnamese coffee industry, to promote specialty coffee, boost trade and tourism in the Central Highlands region. During the festival, we hope you will have the opportunity to enjoy the culture and beautiful scenery of the Central Highlands full of emotions," said Ms. Hoa.
Tuoitre.vn
Source: https://tuoitre.vn/ca-chuc-ngan-nguoi-du-khai-mac-le-hoi-ca-phe-buon-ma-thuot-tai-thu-phu-ca-phe-viet-nam-20250310200408705.htm#content-6
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