In the context of the Vietnamese publishing industry developing strongly with many new opportunities and challenges, proactively connecting to the market and participating deeply in international publishing activities is an urgent requirement for the Vietnamese publishing industry to develop sustainably and affirm its position on the global publishing map.
Participating in international book fairs has contributed to promoting Vietnamese publications to the world.
Challenges and opportunities
The Vietnamese publishing industry is currently facing a number of major challenges. Readers today demand access to internationally acclaimed books in the shortest possible time, even at the same time as the original publication. The market demands a greater diversity of genres and topics with higher quality, especially foreign books. In addition, books by Vietnamese authors are increasing in quantity and quality, however, promoting and introducing these publications to the international market still faces many difficulties.
To meet this demand, the Vietnamese publishing industry needs to proactively connect with the international market, participate in book fairs, exhibitions, academic exchange programs and copyright exchange activities. This is not only an opportunity for Vietnamese publishers to learn and improve their capacity, but also helps promote Vietnamese publications to the world, expanding opportunities for cultural and intellectual exchange.
Copyright exploitation: Opportunities and challenges
Copyright exploitation is a decisive factor for the sustainability and development of the publishing industry. However, in reality, many Vietnamese publishing units lack experience in participating in the international copyright market. The ability of Vietnamese publishers to negotiate and value copyrights is still weak, and finding copyright-holding partners to negotiate with is not always easy. In addition, language barriers and cultural differences make finding international works more difficult.
Copyright prices in developed countries are often much higher than Vietnamese publishers can afford, which limits access to high-quality works. Copyright protection in the country is also a challenge, as copyright infringement is still quite common, significantly affecting the reputation and negotiating power of Vietnamese publishers.
Importing publications: New opportunities for Vietnamese readers
Importing publications plays an important role in expanding the source of reading materials for Vietnamese readers. Through import, readers can access the latest and most outstanding books from major publishing companies in the world. However, the selection of imported books must comply with the criteria of content value, cultural and educational suitability and the needs of the domestic public.
Meanwhile, diversifying imported book sources is a necessary condition to meet the increasing reading needs of Vietnamese readers. Importing publications from many different countries and languages will help create a rich and diverse book market. However, importers need to be careful when choosing books with sensitive content that are not suitable for Vietnam's cultural and ethical values.
Another issue that needs to be addressed is the assessment of the quality of imported books. Importers need resources to find reputable book suppliers with reasonable prices and abundant sources of goods, and must have reasonable policies to ensure competition and quality.
Participate in international book fairs and exhibitions
International book fairs such as Frankfurt Book Fair, London Book Fair... play an important role in the strategy of promoting and expanding the market for the publishing industry. This is not only an opportunity for Vietnamese publishers to find international partners, but also an opportunity to introduce Vietnamese publications to the world. However, participating in international book fairs is not simple. The cost of participating in the fair, including booth rental, book transportation, travel and accommodation, can become a burden for many Vietnamese publishing units, especially small and medium-sized ones.
In addition, applying for visas and preparing for meetings and negotiations with international partners is a big challenge. To participate effectively, Vietnamese publishing units need to prepare carefully, plan their participation early and make the most of the opportunities for exchange and interaction at these events.
Promoting Vietnamese publications to the world
One of the important tools to promote Vietnamese publications to the world is the catalog. Building an impressive, easy-to-understand catalog that attracts international partners is not an easy task. In addition, pitching skills - presenting and introducing books - are also important factors in convincing international partners to be interested in your products.
However, to effectively carry out this promotion work, Vietnamese publishers face some difficulties in translation costs, especially for works of special cultural value. Vietnamese publishers need to invest in finance and human resources to ensure translation quality, and at the same time need to find reputable and experienced translation partners to have accurate translations that fully reflect the cultural value of the original work.
Need a strategy for international connectivity and integration
To address these challenges, the Vietnamese publishing industry needs a strategy for closer international connectivity and integration. The Department of Publishing, Printing and Distribution needs to coordinate with publishing units to develop programs to connect with international markets, participate in international book fairs and exhibitions, and promote academic exchanges and collaborations in publishing.
In addition to the initiative of publishing units, creating an ecosystem to support the sustainable development of the Vietnamese publishing industry is also very important. That is, building mechanisms and policies to support publishers to participate in the international market, from copyright negotiations, developing publishing products to promoting books abroad.
The Vietnamese publishing industry is facing great opportunities and challenges. Proactively connecting to the market and participating in international publishing activities will be the key to sustainable development and enhancing the value of Vietnamese publications in the international arena./.
Source: https://mic.gov.vn/ket-noi-thi-truong-xuat-ban-viet-nam-chu-dong-tham-gia-khai-thac-ban-quyen-va-quang-ba-xuat-ban-pham-viet-ra-the-gioi-197241224205812977.htm
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