Affiliate Marketing has become an inevitable trend, strongly promoting sales growth.
In the context of a thriving socio-economic environment, along with the strong development of performance marketing methods, affiliate marketing, also known as Affiliate Marketing, has become a breakthrough trend, strongly promoting sales growth.
It can be affirmed that Affiliate Marketing has affirmed its position, becoming an important part of the multi-channel marketing strategy, covering many large and small businesses. This is a method that not only focuses on the final stage of the sales funnel but also contributes to the growth of advertising spending, especially in the period 2025-2026.
Affiliate Marketing Overview 2024
Affiliate Marketing Report 2025 is one of the documents showing highlights such as: Overview of Affiliate Marketing market 2024; Behavior and trends shaping Vietnamese consumer behavior 2024; Digital Transformation Market: Global inevitable trend 2025; Comments from leading experts.
Accordingly, the document also reviewed impressive figures on the remarkable growth of the Affiliate Marketing industry in the world and the Asia-Pacific region in general, as well as the Affiliate Marketing market in Vietnam in particular in 2024.
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| Vietnam's total e-commerce market revenue to reach 13.9 billion USD in 2024 |
According to a report from Statista (updated October 2024), the total revenue of Vietnam's e-commerce market will reach 13.9 billion USD in 2024, with a compound annual growth rate (CAGR) of 11.21% from 2024-2029, bringing the total value to 23.65 billion USD in 2029.
On major e-commerce platforms, Affiliate Marketing currently accounts for about 30% of Shopee's total sales. For sellers/shops on the platform, revenue from Affiliate also accounts for about 30%, equal to Livestream and internal advertising on the platform. For brands, sales from Affiliate account for 10% of total revenue, a significant increase compared to 4% in 2023.
According to Accesstrade Vietnam, with Affiliate Marketing Report 2025, users can access detailed information about 5 prominent consumer behaviors and trends in Vietnam in the past year. Specifically, including in-store and online shopping, the need for personalization and sustainability, the application of Artificial Intelligence (AI) in shopping experiences, trust and useful values in shopping decisions. Finally, the power of social networking platforms in the digital age.
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| 72% of Vietnamese consumers trust reviews from KOLs/KOCs, showing that trust in reputable information is an important factor in marketing. |
Vietnamese consumers are increasingly concerned about the environment and health, increasing the trend of personalization and sustainability in shopping. 74% are willing to pay more for recycled or certified sustainable products. This trend is not limited to the consumer goods industry but has also spread to the financial sector, with QR code payments growing an impressive 892.95%.
The document also shows that 72% of Vietnamese consumers trust reviews from KOLs/KOCs, showing that trust in reputable information is an important factor in marketing. In particular, TikTok's Shoppertainment 2024 report also shows that consumers in Vietnam, Thailand and South Korea trust reviews from the creative community on TikTok more than advertising.
"Assistant" for business
According to Accesstrade Vietnam, designed, edited and shaped for many audiences interested in affiliate marketing, Affiliate Marketing Report 2025 is especially useful for those who are operating and managing businesses at many different models and levels.
Affiliate Marketing Report 2025 is not only suitable for readers at the leadership level, but also a document for any personnel in the practical departments below in the two areas of sales and marketing.
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| With information from Affiliate Marketing Report 2025, managers can: See a panoramic view of the affiliate market situation in Vietnam and the world. |
With information from Affiliate Marketing Report 2025, managers can: See a panoramic view of the affiliate market situation in Vietnam and the world; Update information on user behavior and a series of the latest Digital Transformation Market trends; Make effective sales and marketing decisions and strategies in the coming year; Plan to allocate budget and personnel for the two sales and marketing areas in the most accurate and optimal way.
For sales and marketing staff, Affiliate Marketing Report 2025 helps businesses have a clear plan and vision for their work; Use marketing budgets to achieve high efficiency; Understand new trends and choose appropriate options for the products and tasks they undertake; Draw great lessons for sales and marketing plans from a series of valuable case studies.
Affiliate Marketing Report 2025 is the result of close cooperation between Accesstrade Vietnam and leading experts in the field of Affiliate Marketing. This is considered a companion document, contributing a small part to business owners, managers and individuals in making many strategic decisions about marketing and sales for this year. |
Source: https://congthuong.vn/buc-tranh-affiliate-marketing-qua-bao-cao-moi-nhat-tu-accesstrade-369371.html
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