The event "Brand Connection Day, Using Products in the Industry of Central Agencies in Ho Chi Minh City" took place for 3 days from August 29 - 31 at Stadium 4A, Ho Chi Minh City Youth Cultural House.
With the participation of many large enterprises, the event has become an ideal meeting point between brands and customers, where the latest products are introduced and customers have the opportunity to experience them directly. Among them, Sabeco stands out with its booth displaying the new product 333 Pilsner, attracting special attention from visitors.
333 Pilsner is the first product in the new 333 brand portfolio, with a delicate flavor thanks to the use of hops from the Hallertau region, Bavaria, Germany. With a perfectly balanced light bitterness, 333 Pilsner has created a difference compared to conventional beer products on the market.
Throughout the event, Sabeco's booth always attracted visitors, from beer enthusiasts to those who wanted to learn more about this new product line. One of the factors that makes 333 Pilsner special in the eyes of consumers is the long cold brewing process from Europe, bringing a light, smooth flavor without losing the characteristic richness of the beer.
This process includes two important stages: fermenting beer at low temperatures and extending the cold brewing time to optimize the flavor and smoothness of the product. In addition, understanding the culture and taste of Vietnamese people has helped Sabeco's brewers create a product that is both international and Vietnamese.
Ms. Ngoc Anh (27 years old, living in District 2), shared: “I was quite surprised with the taste of 333 Pilsner. The beer has a very light and smooth taste, not too bitter like some other beers. I am very satisfied with this product and will definitely choose 333 Pilsner for family parties”. Ms. Ngoc Anh also highly appreciated the cold brewing process that Sabeco applied, because it helps retain the natural aroma of the beer and makes the color of the beer brighter and more attractive.
Mr. Quang Huy, a long-time beer lover, also commented: “I often drink beer and am quite picky, but 333 Pilsner really impressed me. Its delicate, smooth taste makes me want to enjoy more. This is definitely a successful product of Sabeco”.
The Brand Connection and Product Usage Festival of the Central Agencies in Ho Chi Minh City is an activity to strengthen the connection and use of industry products between agencies, units, and enterprises inside and outside the Bloc; thereby continuing to promote the effective implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods".
This is also the first year that the Party Committee of the bloc has organized the program with the participation of Sabeco with the goal of creating beneficial values for the business community in Ho Chi Minh City, contributing to the overall economic development of the city.
According to the representative of Sabeco, as a leading enterprise in Vietnam, over the years, in addition to efforts to maintain sustainable business development and continuous development in Vietnam, Sabeco has always committed to joining hands to promote the socio-economic development of Vietnam by bringing positive impacts to the country while creating beneficial values for the company and related partners. Participating in the Brand Connection Day is a move to affirm this commitment.
Thanh Truc
Source: https://vietnamnet.vn/bia-333-pilsner-gay-an-tuong-tai-ngay-hoi-ket-noi-thuong-hieu-2317461.html
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