Binh Dien Market is built in a strategic location, near roads and waterways, convenient for goods circulation. The market trades in many industries, has 7 specialized warehouses, a system of warehouses and ancillary services on an area of over 35 hectares.
From reed swamp to largest commercial area
As the largest wholesale market for agricultural products in the country, Binh Dien Agricultural Products and Food Wholesale Market (Binh Dien Market) was formed from a reed swamp 20 years ago. This is a key project that Saigon Trading Group (SATRA) was assigned by the Ho Chi Minh City People's Committee to form a wholesale market in the south of the city to concentrate agricultural and aquatic products from the southern provinces, reducing pressure on wholesale markets in the inner city.
Binh Dien Market is built in a strategic location, near roads and waterways, convenient for goods circulation. The market trades in many industries, including 7 specialized warehouses with a system of warehouses and ancillary services on an area of over 35 hectares, is a place for trading goods from the Western, Southeast, Central Highlands provinces and some Northern provinces.
Miniature "city" at night, providing quality food to consumers
When night falls, Binh Dien market is like a miniature city, bright and bustling. Vehicles come and go continuously; activities of controlling the quality of goods; processing, classifying; loading, unloading, trading and distributing goods… take place non-stop.
Seafood - the main product of Binh Dien market - accounts for 70% of the seafood market share of Ho Chi Minh City. This place also provides many types of fresh high-class seafood such as lobster, king crab, Beluga sturgeon, grouper, trumpet snail... There are products that if not bought at Binh Dien market, it is difficult to find elsewhere.
The pork trading area in the H cage was funded with 2 million USD and upgraded under the World Bank's Lifsap Project. This area was renovated into a closed area with air conditioning, new stalls, and new equipment. The floor, ceiling, electricity - water - lighting systems were upgraded. The by-product trading area was moved outside to avoid cross-contamination. This project helps improve food hygiene and safety and raise awareness of environmental protection.
Breakthrough with self-employment and information technology
Binh Dien Market "transformed" when it became a reputable supplier of goods for many partners, implementing self-trading activities on a number of fruits and vegetables, with customers being high-class hotels, schools, joint venture companies...
Self-employment allows the market to supply large quantities of goods, meeting the needs of customers for processing. The market also sets safety and quality standards for suppliers of raw goods, raising awareness about the products.
Specifically, when importing Japanese Aomori apples, famous for their high quality, the market management board went directly to the garden to inspect, requested that each fruit be wrapped, put in a cold box immediately after harvest and shipped to Vietnam. This is considered a gift with the unique mark of SATRA - Binh Dien market during the holidays.
Binh Dien Market also asserts itself by becoming one of the pioneers in applying information technology to management, business, improving operational efficiency and reducing costs. The market focuses on investing, perfecting and upgrading the applications in use such as: toll collection software system, access control by magnetic cards at public restrooms, smart parking system, market entry fee control system, camera system throughout the cages and yards to monitor the security of the entire market, etc.
Aim to become the most modern market in the region and an attractive tourist destination
"We are researching service industries and products to serve tourists. Building restaurants to serve on-site processing or for take-away needs, souvenir shops, shops specializing in selling Binh Dien specialties - these are the plans that we will implement as soon as possible" - Mr. Phan Thanh Tan, Director of Binh Dien Market Company shared about future goals.
In preparation for this plan, SATRA and Binh Dien market visited and studied many market models in developed countries. Recently, the famous Toyoshi seafood market (Japan) was studied and learned how to operate.
SATRA delegation visited and learned about the model of organizing auction activities for tuna and other agricultural and aquatic products at Toyoshi Market.
After twenty years of construction and development, Binh Dien market has been and will be making an important contribution to the development of SATRA, one of which is the internal linkage program with SATRA member units, helping to stabilize the supply of raw materials and goods. Moreover, these contributions also increase the efficiency of the supply chain of the agricultural and food trade industry in the country in general and Ho Chi Minh City in particular.
Currently, the market's trading volume reaches about 2,500 tons/night with a trading value of 150 billion VND/night. The number of traders is more than 1,500 people, creating jobs for more than 20,000 workers. The number of customers, partners, and workers peaks at 30,000 people/night.
SATRA will renovate Binh Dien Commercial Area Phase 1 in a modern direction, while improving the quality of food for all industries.
For Binh Dien Commercial Area Phase 2, SATRA will continue to coordinate with departments and agencies to carry out related procedures on land allocation and lease to build a modern commercial area of the city and region, with full commercial, service and logistics functions.
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