Vietnamese goods have great opportunities to be exported to Australia. Besides traditional products, it is necessary to expand to new product lines such as fresh chicken and Ca Mau crab.
Great opportunity for Vietnamese agricultural and aquatic products
Australia is currently Vietnam's largest trading partner in the Oceania region and is also Vietnam's major export market to Oceania, with a proportion of up to 88%.
According to statistics from Vietnam Customs, in January 2025, the total bilateral turnover reached more than 1.5 billion USD. Of which, Vietnam's exports to Australia were a bright spot, recording an increase of 13.9% over the same period.
Australia was also one of the few major export markets to see an increase of over 10%, as the country's exports as a whole saw a 4.3% decline.
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| Australian consumers favor many Vietnamese products and goods. Photo: VNA |
Mr. Nguyen Phu Hoa - Head of the Vietnam Trade Office in Australia - said that among the products that Vietnam exports to this market, agriculture, forestry, fishery and vegetables are the products that still have a lot of room. Australian consumers prefer Vietnamese goods.
Up to now, Vietnamese agricultural, aquatic and food products have been widely distributed in Australia and are present in remote areas such as the Northern Territory of Australia.
“In 2024, agricultural and vegetable exports to Australia will reach more than 111 million USD, an increase of more than 25% over the same period; seafood exports will reach more than 343 million USD, an increase of more than 9%, coffee will increase by 48.3%, rice will increase by more than 17%, confectionery will increase by more than 23%, rubber will increase by more than 17%...
This is a very impressive growth rate. This result shows that Vietnam's agricultural, aquatic and vegetable products have a great opportunity to boost exports to Australia in 2025, " said Mr. Nguyen Phu Hoa.
Sharing about the driving forces for trade between Vietnam and Australia in recent years, including trade in agricultural, forestry and fishery products, Mr. Nguyen Phu Hoa said that free trade agreements (FTAs), especially new generation FTAs such as RCEP, CPTPP... and cooperation frameworks have been creating many competitive advantages for Vietnamese goods to penetrate deeper into the Australian market.
Ms. Nguyen Thi Mien Ha - Director of foreign markets of Sao Thai Duong Joint Stock Company - said that the CPTPP Agreement coming into effect has brought attractive tariffs to Sao Thai Duong's export goods, helping to reduce product costs and increase competitive advantages.
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| Meet & More Coffee's coffee products are widely introduced and promoted in Australia. Photo: Ngoc Luan |
Similarly, Mr. Nguyen Ngoc Luan - General Director of Global Trade Linkage Company Limited (Meet & More Coffee) - said that FTAs have greatly supported businesses' goods to reach foreign markets.
“For example, through CPTPP, Meet & More Coffee’s instant coffee products enjoy a 0% tax rate when exported to Australia. This is a driving force for businesses to invest in technology and focus more on the quality of exported products,” said Mr. Nguyen Ngoc Luan.
According to Mr. Luan, in order for Vietnamese goods to have a greater presence in Australia, building product and industry brands is one of the tasks that Meet & More Coffee focuses on implementing.
Sharing experience in building agricultural product brands in Australia, a representative of Meet & More Coffee said that first of all, it is necessary to research the consumer behavior of Australian people, then build specific strategies for each product line.
“Since 2020, when exporting to Australia, we have identified the main potential customers as overseas Vietnamese - the Vietnamese community living in Australia. They are both customers and a channel to introduce and promote Vietnamese goods to Australian friends,” Mr. Nguyen Ngoc Luan informed, adding that the business also regularly participates in promoting goods at fairs, exhibitions, and Vietnamese markets to increase recognition.
Expanding export sectors and industries
Australia is a potential market for Vietnamese goods, but it is one of the most demanding markets in the world with many requirements for high product quality standards and strict import procedures.
Specifically, Mr. Nguyen Phu Hoa said that Australia has very strict technical barriers, labeling requirements, and food hygiene and safety, some standards are even higher than those of the United States and the EU.
Not only that, Australia also requires many import regulations such as: Tax policy and tax rates; regulations on packaging and labeling; regulations on food hygiene and safety, quarantine; intellectual property rights; trademarks; business practices...
“ Therefore, if they want to penetrate the Australian market, Vietnamese agricultural, forestry and fishery export enterprises need to prioritize product quality, instead of price. In addition, Australian consumers also pay attention to packaging, design and brand, ” Mr. Nguyen Phu Hoa recommended.
Ready to meet Australian standards, since 2020, when identifying Australia as a key market, Meet & More Coffee has focused on deep processing, gradually shaping its brand in Australia.
Mr. Nguyen Ngoc Luan said that Australian consumers have very high requirements for safety. In particular, food products need to be inspected to meet the criteria before being granted an import license. Even if entering large supermarkets, the requirements will be even higher, in addition to food safety and hygiene criteria, technology, there are also welfare criteria...
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| Fresh chicken - a potential product when exporting to Australia. Photo: Cam Tien |
Committed to supporting businesses exporting to the Australian market, Mr. Nguyen Phu Hoa said that the trade office is actively paving the way for new products. For example, with fresh chicken from Vietnam, although Australia has not yet allowed imports, the trade office has coordinated with importer M-import, and supermarkets to bring about 15,000 processed black chicken products for consumers in Western Australia and Queensland to try at supermarkets.
Or as with Ca Mau crab products, the trade office also recommends that Vietnamese businesses focus on quality, processing and packaging according to Australian regulations to build brands and gradually penetrate this market.
"Mud crab in Australia (similar to Ca Mau) has a very high price and the quality is not as typical, with a lot of roe as Ca Mau crab, so if it can be processed and packaged according to the regulations of this country, this will be a product with a lot of potential" - Mr. Nguyen Phu Hoa informed and recommended that in recent months, agricultural and aquatic product prices in Australia are at good prices, so businesses need to boost exports in the first months of 2025.
According to statistics from Vietnam Customs, in January 2025, the total bilateral trade turnover between Vietnam and Australia reached more than 1.5 billion USD. Of which, Vietnam's exports to Australia were a bright spot with an increase of 13.9% over the same period. |
Source: https://congthuong.vn/xuat-khau-sang-australia-mo-duong-cho-cac-san-pham-moi-377284.html
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