The 5-month journey of the 2023 IC Master competition has come to an end after the final night of "The Impact" on the evening of November 26 at the Diplomatic Academy.
Surpassing 120 competing teams and three teams Echo (Son La), Song (Dong Thap) and Che Ngu Sac (Dak Lak) in the final night, Teens Titan - a group of students implementing a campaign to promote Hue cuisine with the idea of using artificial intelligence won the championship.
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| Teens Titan team officially became the Champion of IC Master 2023. (Source: Organizing Committee) |
The final night of the "media house" is full of challenges.
Teens Titan - a team from the Diplomatic Academy brought to the final round a communication project called “One Food in Hue”. With their clever wordplay, Teens Titans revealed the main points of the project when focusing on promoting the cuisine of the ancient capital.
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| The runner-up was the Echo team with the project “Moc Chau - Rocks and Flowers”. (Source: Organizing Committee) |
In the first round of the final night, the Top 4 teams reported on their project results and how they applied AI in the implementation of their communication project. Within 15 minutes, each team clarified the campaign implementation process with their most confident presentation.
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| Team Wave won the title of First Runner-up with the project "AI Dong Thap?". (Source: Organizing Committee) |
To increase the challenge level for the final night, the judges asked more difficult questions for the teams. In the end, the Teens Titan and Echo teams successfully overcame many obstacles to enter the next round.
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| Ngu Sac Tea - Dak Lak team won the Potential award. (Source: Organizing Committee) |
In the debate round, the two teams took turns asking questions about the applicability of the project, and pointed out the contradictions in the other team's presentation. Each team had 5 minutes to debate and defend their project ideas. Faced with difficult questions, Teens Titan and Echo continuously had sharp arguments and specific evidence to convince their opponents. In the end, the runner-up prize belonged to Echo team, and the first prize belonged to Song team. Teens Titan team with the project "One Food in Hue" was named the highest position of IC Master 2023.
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| The intense debate round of the Top 2. (Source: Organizing Committee) |
Teens Titan and the groundbreaking media initiative with AI
Throughout the project development and implementation process, Teens Titan has always made a strong impression on the judges and followers with impressive achievements such as 3 million hashtags and 439,485 views on the Tiktok channel. In particular, the student group also attracted attention with an interview post about the feelings of Miss Grand International contestants when using the AI O Thuc chatbot with more than 100 shares on social networks.
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| Miss Grand Thailand 2023 contestants take a photo with the hashtag “A Food in Hue”. (Source: Organizing Committee) |
The team shared that they felt extremely happy to receive so much support from everyone, receiving many comments such as "I miss Hue so much", "I want to enjoy Hue cuisine" proving the strong influence of the project on the emotions of many young people.
In the near future, Teens Titan hopes to develop “A Food In Hue” into a channel specializing in Hue cuisine and accompany the Hue Department of Tourism to publish “passports” for tourists. “Passport” will introduce tourist destinations in the dreamy land with QR codes leading to the AI O Thuc chatbot to make the experience of tourists to Hue more interesting.
IC Master 2023 and the leading position in the national communication competition
With the theme "Application of Artificial Intelligence" attracting more than 500 contestants from all over the country, IC Master 2023 confidently established its leading position in communication competitions, providing opportunities for teams to actively contribute to local economic development.
If each competition season was previously a race with pure creativity and media mastery, this year IC Master has opened a new chapter, bringing a vibrant and energetic atmosphere with the combination of AI technology. Through three rounds, the teams have the opportunity to implement projects locally and spread many impressive messages thanks to a separate AI chatbot supported by technology transfer by TUVA Communications.
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| Judges Vu Tuan Anh and Le Thien Hanh Trang. (Source: Organizing Committee) |
Notably, this year's competition season has the participation of many veteran judges, with a lot of experience working in the field of communication and artificial intelligence: Mr. Vu Tuan Anh, Head of the Department of Communication and Foreign Culture, Diplomatic Academy, and also Head of the Organizing Committee of IC Master 2023; Mr. Dinh Tran Tuan Linh, Co-Founder, Creative Director of TUVA Communications; Ms. Le Thien Hanh Trang, Director of Golden Bee Communications Company; Ms. Phan Bao Ngoc, BOD of ADT Creative Technology Joint Stock Company and Ms. Duong Thi Hong Nhung, Brand Manager at Ori Agency.
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| Judges Dinh Tran Tuan Linh, Phan Bao Ngoc and Duong Thi Hong Nhung. (Source: Organizing Committee) |
The Impact final night is not only a gathering of outstanding talents, but also a vivid picture of innovation and creativity in local media. The end of this year's IC Master journey is also the time when the competing teams reap many achievements, not only enhancing local identity but also exploring personal identity, positioning themselves on the creative map, and being a solid lever for the development of talented media professionals in the future.
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