Vietnam Airlines is a 5-star airline by APEX and is in the Top 20 best airlines in the world by AirlineRating. Photo: VNA
Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines, said that since its early years, Vietnam Airlines has been oriented to become a pioneer in the development of the civil aviation industry, a spearhead of the economy, serving the socio-economic development of the country as well as an important bridge to connect Vietnam with the world. "Vietnam Airlines is not only a brand representative but also an important factor in enhancing the image of Vietnam in the international arena through integration and development in the global supply chain," Mr. Tuan shared. In other countries, the national airline owned by the Government is considered an ambassador in the sky. In other words, the image of a national airline is also to promote the culture and people of that country. Therefore, building a national brand in the aviation sector is very necessary for the development and integration of Vietnam into the world. When talking about Vietnam Airlines, international friends and partners immediately think of the culture, people, and beautiful nature of Vietnam and vice versa, talking about Vietnam means talking about the "bridge" Vietnam Airlines. To continue promoting the role of the national brand Discussing solutions to promote the role of the national brand of Vietnam Airlines, contributing to improving the national competitiveness, image and position of Vietnam in the international arena, Dr. Pham Vinh Thang, an independent economic expert, said that, in addition to taking safety as the top goal and improving corporate governance capacity, maintaining a harmonious financial balance between the short and long term in the direction of improving efficiency and sustainable development is one of the important requirements. In the specific context of overcoming difficulties caused by the impact of the Covid-19 pandemic, Vietnam Airlines has made efforts to carry out comprehensive restructuring with an ecosystem of more than 30 businesses and units to recover and develop. Accordingly, the domestic market has clearly recovered, many international flights have resumed. However, facing the risk of cash flow deficit due to the severe consequences of the pandemic and the negative impact of rising fuel prices, the recovery speed of the international market still has many risks ahead. Therefore, in addition to self-solutions to further promote the role of the national brand, continuing to build Vietnam Airlines into a strong brand in the world with international competitiveness requires support from the Party, State and Government. To proactively address the challenges, Vietnam Airlines recommends that the Government soon approve the overall project of solutions to remove difficulties for the corporation due to the impact of the Covid-19 pandemic in the period of 2021 - 2025. At the same time, continue to promote trade, tourism, promote national destinations and implement a relaxed entry policy, expand the list of countries exempted from visas to attract tourists and business visitors to Vietnam. Along with that is investing in airport infrastructure, including accelerating projects connecting Long Thanh International Airport with the city center and building road and rail routes to develop the aviation industry, making Vietnam a major transit hub in the region.| To date, Vietnam Airlines has been recognized with many international awards for service quality: 5-star airline by APEX, Top 20 best airlines in the world by AirlineRating, Asia's leading airline brand by World Travel Awards. Vietnam Airlines' international flight network is currently very rich with 91 routes. Of which, there are 57 international routes and 34 domestic routes to 54 destinations with 32 international destinations and 22 domestic destinations. The airline is constantly upgrading its fleet with the most modern aircraft in the world, ensuring safety and high comfort such as Boeing 787 and Airbus A350. Thanks to that, Vietnam Airlines has actively participated in promoting Vietnamese culture, acting as a cultural ambassador of Vietnam abroad as well as participating in community support and social responsibility, helping to enhance the brand image in the eyes of the people and internationally - this is also the criterion for a national brand, representing the image of Vietnam. |
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