Assembled cars "force" imported cars to compete in price reduction

Công LuậnCông Luận14/10/2024


From September 1, 2024, domestically manufactured and assembled cars (CKD) will begin to enjoy a 50% registration fee support policy according to the provisions of Decree 109/2024/ND-CP of the Government. The registration fee support period lasts for 3 months until November 30, 2024.

With 50% support for registration fees, consumers who buy CKD cars during the period when Decree 109/2024/ND-CP takes effect will save about 5-6% of the car price depending on the registration fee collection rate in each locality. This is considered a significant pressure on completely imported (CBU) cars.

In the context of the purchasing power in the whole market still not showing much improvement, CBU cars are forced to rush into the price reduction race to maintain competitiveness.

Subaru Forester

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Subaru Forester 2023 model - Photo: DT

The Japanese brand's best-selling SUV model was discounted by hundreds of millions of dong by its official distributor in October 2024.

In particular, the standard version Forester iL is reduced by 100 million VND to 869 million VND. The mid-range version Forester iL EyeSight is reduced by 170 million VND to 929 million VND. The deepest reduction is the high-end version Forester iS EyeSight when the retail price is only 969 million VND, a reduction of 230 million VND.

Subaru Forester is currently distributed in the market and is imported completely from Thailand. According to the announcement from Subaru Vietnam, the C-size SUV will start to be imported directly from Japan from 2025.

Skoda Karoq and Kodiaq

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The Skoda Karoq SUV from the Czech Republic is highly appreciated for its performance and sturdy chassis - Photo: Skoda

Both the Karoq and Kodiaq SUV models are being discounted by the Czech car brand equivalent to 100% of the registration fee.

Accordingly, the direct retail price to consumers in October 2024 of the Karoq model decreased by 100-130 million VND to 999 million VND to 1.089 billion VND depending on the version. The Kodiaq model was discounted by 119-169 million VND to 1.189-1.409 billion VND.

Volkswagen Teramont, Teramont X and Touareg

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5-seat Volkswagen Teramont X variant imported from China - Photo: Thanh Nien

The German car brand has reduced prices for its three best-selling SUV models on the market: Teramont, Teramont X and Touareg. The discount for the three imported SUV models is equivalent to 50% of the registration fee.

Specifically, the 7-seat SUV Teramont imported from the US has a price reduction of up to 500 million VND, down to 1.998 billion VND, a reduction of 500 million VND. The 5-seat Teramont X imported from China has a price reduction of 100-130 million VND, down to 1.998-2.168 billion VND. Volkswagen Vietnam's most expensive high-chassis vehicle, the Touareg, has a price reduction of about 135-186 million VND, down to 2.699-3.099 billion VND.

Ford Explorer

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Ford Explorer is still struggling with sales due to its high retail price - Photo: Ford

The full-size Ford Explorer SUV is currently being discounted by the American automaker from 50 million VND to approximately 105 million VND.

Specifically, when buying a car with a red or blue exterior color, consumers will receive a discount of VND105 million, equivalent to 50% of the registration fee. Cars with a white or black exterior color will have VND50 million deducted directly from the recommended retail price.

Ford Explorer imported from the US is currently distributed on the market with a retail price of 2.099 billion VND. The car is a direct competitor to Volkswagen Touareg and Toyota Land Prado.

Mitsubishi Pajero Sport

In the 7-seat D-size SUV segment, Mitsubishi Pajero Sport is often outsold by its competitors Toyota Fortuner, Hyundai Santa Fe, and Ford Everest in terms of sales. This is also the reason why Mitsubishi decided to reduce the price of Pajero Sport by 100% of the registration fee.

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7-seat high-chassis vehicle Pajero Sport - Photo: Mitsubishi

Accordingly, consumers buying Japanese car models in October 2024 will save about 113-163 million VND in registration fees.

Mitsubishi Pajero Sport is currently being officially distributed on the market with a retail price of 1.13-1.365 billion VND, equivalent to the new generation Ford Everest and Hyundai Santa Fe.

Honda Accord

Although not focusing on Accord sales, Honda Vietnam joint venture still applies a discount policy in October for imported D-size sedans.

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The D-size sedan Honda Accord is always highly appreciated for its performance, but its high retail price affects its competitiveness - Photo: Honda

Accordingly, consumers who buy Honda Accord are currently receiving a discount of up to 220 million VND. With this deep discount, the actual retail price of Accord is only 1.099 billion VND.

Honda Accord is imported from Thailand. The car competes directly with its compatriots such as Toyota Camry and Mazda6. In Honda Vietnam's product portfolio, Accord is one of the models with the lowest sales volume, although in the D-segment sedan segment, this is a model that is highly appreciated for its performance.

An Nhi



Source: https://www.congluan.vn/o-to-lap-rap-ep-xe-nhap-khau-dua-giam-gia-post316694.html

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