Public Relations will perform the work of managing community communication relationships to build and maintain a positive image for an agency, organization or business.
The purpose of public relations is to promote and persuade potential customers (investors, partners, employees...) to maintain a positive or favorable view of a product, service or company or business.
Public Relations has a fairly high benchmark. (Photo: Duyen Phan)
If you want to pursue a career in Public Relations, you can refer to the admission information and training quality of some schools below.
Academy of Journalism and Communication
The Academy of Journalism and Communication is training two main majors related to Public Relations: Professional Public Relations and Marketing Communications (high quality). The benchmark score for both majors is based on a 40-point scale (Literature subject, 2nd degree).
In 2023, the benchmark score for this major ranges from 34.97 to 38.2 points. Of which, the Public Relations major in Marketing Communications (high quality) enrolling in groups D72 and R25 has the lowest benchmark score. The highest is the Professional Public Relations major enrolling in groups D78 and R26.
Currently, the school's Public Relations major recruits students based on 8 subject groups D01, R22, D72, R25, D78, R26, A01, R27. The expected tuition fee for full-time students in 2023 for the general program is 506,900 VND/credit, and for the high-quality program is 1,470,010 VND/credit.
National Economics University
In 2023, the National Economics University set the admission threshold for the Public Relations major at 27.2 points, quite high compared to the general level. Meanwhile, in 2022, the admission threshold for this major was up to 28.6 points.
In addition to admission based on high school graduation exam scores, you can also apply for admission to a major in two other ways: Combined admission based on the school's own project and direct admission.
In the 2023-2024 school year, tuition fees at the National Economics University are expected to be around 16 - 22 million VND per year for standard programs.
University of Social Sciences and Humanities (Vietnam National University, Hanoi)
University of Social Sciences and Humanities recruits students based on 4 methods: Direct and priority admission, admission based on competency assessment test results, admission based on international certificates, and admission based on high school graduation exam results.
The 2023 benchmark score for the Public Relations major ranges from 26.2 - 28.78 points with 4 admission subject combinations: C00 (28.78 points), D01 (26.75 points), D04 (26.2 points), D78 (27.5 points).
Public relations is one of the quality-accredited training majors, so the tuition fee for the first year of this school is expected to be 35 million VND/school year.
University of Economics and Finance, Ho Chi Minh City
Ho Chi Minh City University of Economics and Finance enrolls students in the Communication Technology major according to 4 exam groups A00, A01, D01, C00. With the admission method based on high school exam results, in 2023, this major will have a standard admission score of 18 points. The method of considering transcripts will have a similar score.
Meanwhile, in 2022, the standard score for high school transcripts is 18 points and the standard score for considering high school graduation exam scores is 19 points. Between these two years, the standard scores do not have too much difference.
Can Tho University
Can Tho University is one of the few universities in the Western region that offers Public Relations training. In 2023, the school will enroll students in this major in two ways: considering high school graduation exam scores and considering academic records.
With the method of considering high school graduation exam scores, in 2023, the school's Public Relations major will have a standard admission score of 15 points, with 4 admission subject combinations C00, D01, D14, D15. The method of considering high school transcripts is 18 points, with 4 similar admission subject combinations.
Tuyet Anh (Synthesis)
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