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| NESCAFÉ, the first new coffee essence to appear in Vietnam, is a perfect choice exclusively for Vietnamese coffee lovers. (Source: Nestlé Vietnam) |
Appearing for the first time in Vietnam, the product is a perfect choice for Vietnamese coffee lovers because it meets the Vietnamese people's need for strong coffee (traditional strong filter coffee) and the convenience and speed in today's busy life.
Proud to be the world's largest exporter of Robusta coffee beans, Vietnam has a unique coffee culture and diverse ways of enjoying it, so coffee has long become a national drink in Vietnamese life. However, with an increasingly busy lifestyle, Vietnamese people today have a need to find convenient coffee products but still prefer the rich, aromatic flavor of traditional filter coffee.
Understanding that psychology, NESCAFÉ believes that coffee is not simply a drink to sip every day, but can also be a new experience when packaging and formula are improved. As the first packaged liquid coffee line to appear in Vietnam, coffee essence is a unique idea loved by consumers thanks to the characteristic of coffee essence that creates a fresh feeling. With a production process that simulates the correct filter brewing technique: pressing, brewing, and extracting, NESCAFÉ uses the technology of brewing roasted ground coffee powder at high temperature before extraction to preserve the original essence of coffee, rich and aromatic according to Vietnamese taste.
Not only is the coffee delicious and flavorful, but more importantly, it must also meet the needs of coffee lovers for quick convenience. NESCAFÉ new coffee essence brings a convenient coffee solution because now consumers only need to add ice and enjoy coffee, saving time to suit their busy schedules. The product is designed in a unique and exclusive water package (75ml) manufactured by Nestlé Vietnam, with two standard flavors for brewing with a filter suitable for the taste of Vietnamese consumers, including black coffee essence and iced milk coffee essence.
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| Mr. Mostafa Youssef, Director of Coffee & Beverages, Nestlé Vietnam. (Source: Nestlé Vietnam) |
Mr. Mostafa Youssef, Director of Coffee & Beverages, Nestlé Vietnam Company shared: “Coffee lovers in Vietnam now have more choices to enjoy their own coffee with the new NESCAFÉ coffee essence. The desire to enrich the experience of Vietnamese consumers is the driving force behind our launch of this product. This is also a testament to our efforts on the 30-year journey of presence in Vietnam to bring consumers quintessential, pure Vietnamese coffee products, becoming an indispensable part of Vietnamese coffee culture”.
Over the years, NESCAFÉ has been providing consumers with diverse coffee experiences with a unique product portfolio. NESCAFÉ coffee essence in particular and NESCAFÉ products in general are researched and developed to suit the taste of Vietnamese people and are produced from 100% Vietnamese coffee beans that meet the standards of the NESCAFÉ Plan program.
Implemented in Vietnam since 2011, NESCAFÉ Plan is a typical example of Nestlé's commitment to improving the quality of life. The program has brought positive impacts to the sustainable development of the Vietnamese coffee industry with efforts to improve the quality of coffee beans and orient the transition to regenerative agriculture through training on standard agricultural practices.
In the coming years, the NESCAFÉ Plan 2030 program will continue to accompany farmers in sustainable coffee cultivation, to bring quality cups of coffee, contributing to improving the quality of life of Vietnamese people.
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