A retail business wants to open 3 stores per day.

WinCommerce wants to open 1,000 new stores by 2025. At this rate, the chain will open an average of 3 new stores per day.

Continue growth from profitable model

Domestic consumption demand is expected to maintain growth momentum in the coming time as consumer sentiment gradually recovers, in parallel with high economic growth.

Thanks to that, the retail business activities of many enterprises have become more active and vibrant, typically WinCommerce under Masan Group will benefit directly.

Customers shopping at WinMart supermarket - Photo: MS

WinCommerce includes the WinMart, WinMart+, and WiN chains. After more than 4 years in the hands of the consumer industry giant Masan, this business has reaped promising first profit results.

In 2024, the chain recorded a revenue increase of nearly 10% compared to 2023, reaching VND 32,961 billion. In the fourth quarter, this retail system reported a profit after tax of VND 209 billion, marking the second consecutive quarter with positive profit.

The growth momentum was driven by the successful rollout of new store formats including WiN (serving urban shoppers) and WinMart+ Rural (serving rural shoppers), both of which saw year-on-year same-store sales (LFL) growth of 10.4% and 12.5%, respectively.

In which, the WiN store model for urban areas is designed in a modern way, aiming to serve the fast and convenient consumption needs of urban customers.

The highlights of this model are scientific product layout, integration of digital technology (such as contactless payment, mobile application) to shorten transaction time, and professional customer service to bring a seamless and fast shopping experience.

WinMart+ Rural is a retail model developed specifically for rural areas. This model focuses on meeting the needs of rural communities through a diverse product portfolio, suitable for local characteristics, competitive prices and a combination of modern and traditional elements.

In addition, the distribution system is optimized to reach remote areas, combining promotional programs and community support to promote consumption and improve quality of life.

As of December 2024, the company is operating 3,828 stores, opening 95 new stores since the third quarter. Masan has reformed its minimart model into WiN stores in cities and WinMart+ in rural areas.

All of these stores recorded growth of more than 10%, which is considered an important premise for this business to boldly open more new stores this year.

Open 3 new stores every day

Speaking to investors earlier this year, a Masan representative said: The Group expects the business to grow at a good rate of 8% to 14% in 2025 - taking into account the number of new stores expected to open in the highest scenario of 1,000 stores, equivalent to opening 3 new stores per day.

WinCommerce has a fairly cautious strategy for opening new stores in 2024, which allows the business to have certain survey results to open new stores more optimally in 2025.

Daily revenue per store has been improved, store models have been shaped to optimize space and costs - these will be levers to support the business strategy.

WinMart offers promotions applicable to many items - exclusive offers from brands Omachi_Chinsu,... - Photo: MS

This year, the retail chain will focus on improving the customer experience in the shopping space and anticipating the market recovery. At the same time, improving the number of days of inventory thanks to efficient supply chain operations.

WinCommerce plans to pilot a new version of the WiN Membership program, with new promotions and benefits for consumers in addition to the current program, in the first half of 2025. The new WiN Membership program will be rolled out nationwide in the second half of 2025.

VAT expected to continue to decrease, supporting the retail industry

Recently, the Government has assigned the Ministry of Finance to research and propose expanding the scope of tax reduction and VAT reduction applicable in the last 6 months of 2025 and 2026, and report to the Government before March 15, 2025.

Previously, the Government issued Decree No. 180/2024/ND-CP stipulating the VAT reduction policy according to Resolution No. 174/2024/QH15 dated November 30, 2024 of the National Assembly. Decree 180/2024/ND-CP takes effect from January 1 to June 30, 2025.

Customers shopping at WinMart supermarket - Photo MS

Accordingly, the VAT rate will continue to be reduced by 2% for a number of groups of goods and services from January 1, 2025 to June 30, 2025; except for a number of fields such as telecommunications, information technology, finance - banking, insurance, real estate, metals, mining (except coal), refined petroleum, chemicals and products subject to special consumption tax...

In 2024, the Government has reduced VAT in 2 phases (from January 1, 2024 to June 30, 2024 and from July 1, 2024 to December 31, 2024).

The 2% VAT reduction policy has helped reduce the cost of goods and services, thereby supporting businesses and consumers. As a leading retail enterprise in Vietnam, WinCommerce promises to benefit strongly when the VAT rate continues to be reduced and expanded to many other subjects in the second half of 2025 and 2026.

Source: https://tuoitre.vn/mot-doanh-nghiep-ban-le-muon-mo-mo-3-cua-hang-moi-ngay-20250311172408279.htm