Immediately after Messi confirmed that he would join Inter Miami, the value of the club in the US Major League Soccer (MLS) increased in every aspect.
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| Messi officially joins Inter Miami. (Source: Getty Images) |
Early morning of June 8 (Vietnam time), superstar Lionel Messi officially announced that his next career destination will be Inter Miami Club of the US Major League Soccer (MLS).
The announcement immediately created a media frenzy and caused a stir in the world football fan community.
As for Inter Miami, the successful recruitment of the 2022 World Cup champion also helped the club's value increase rapidly in just a few hours.
First of all, in terms of image, right after Messi confirmed his move to Inter Miami, the club's Instagram account increased by more than one million followers in just 10 minutes.
Before Messi arrived, Inter Miami's official Instagram account only had about 900,000 followers, but by noon on June 8, this number had increased to 4.3 million in just a few hours.
Next, the Messi effect will certainly also create a big boost in revenue for Beckham's team. According to Forbes estimates, the average ticket price for Inter Miami increased by 1,000% in the hours after the Messi news was announced.
The average price of a home ticket for the club has increased by 515%. The cheapest ticket for Inter's first match was listed at $29 yesterday, but the price jumped to $477 after Messi's arrival was confirmed.
Due to high demand for tickets, Messi's upcoming debut match at Inter Miami may be moved from DRV PNK Stadium to Hard Rock Stadium to increase capacity from 16,000 to 60,000.
Similarly, one of the most anticipated matches will take place on August 26 when Inter Miami takes on the New York Red Bulls, and ticket prices have increased from the original $30/ticket to $512/ticket, which is a 1,700% increase.
Inter Miami will travel to play defending champions Los Angeles FC on September 3, and tickets are becoming scarce among fans. The lowest price increased from $81 per ticket to $599 per ticket within hours of Messi's appearance being announced.
In addition to ticket sales at the stadium, television rights will also be an area where Inter Miami will benefit greatly from Messi's appearance. Not stopping there, the story of selling jerseys will certainly also cause a storm in Miami (USA) in the near future.
With the tremendous appeal of El Pulga, experts predict that Inter Miami's jersey with Messi's name printed on it will become the best-selling shirt in American football history, possibly even threatening the records of the king sports here such as football, basketball or baseball.
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