In March, singers Hoa Minzy and Son Tung M-TP "stirred up" the Vietnamese music scene with MVs and clips that carried strong regional "signatures", contributing to promoting the image of unique destinations of Bac Ninh, Quang Ninh in particular and Vietnam in general.
It is worth mentioning that music products and promotional clips not only help to foster emotions but also guide the public to experience traditional culture, destinations, and Vietnamese cuisine. Local management agencies also demonstrate their agility in "catching the trend" in time to promote tourism.
Bac Ninh "catches the Bac Bling trend"
The 4-minute MV “Bac Bling” by singer Hoa Minzy and the appearance of Meritorious Artist Xuan Hinh has been making waves everywhere since the beginning of March. The MV introduces familiar destinations of the Kinh Bac countryside, starting with the check-in point “Lonely Tree” on Huu Chap dike (Hoa Long commune), then Do temple, Ba Chua Kho temple, Dau pagoda, Dong Ho painting village, Phu Lang pottery village… These places all appear “bling bling” (sparkling, sparkling) in the MV.
“Bac Bling” honors the beauty and traditional cultural values of the homeland of quan ho, using nearly 300 actors who are indigenous people of Lac Xa village, Que Tan ward, Que Vo town, where Hoa Minzy was born and raised.
Dong Ho paintings appear in the context of the MV "Bac Bling." (Photo: CTV/Vietnam+)
After two weeks of release, the MV has attracted 36 million views on Youtube. This impressive number has made the product a true phenomenon. With that success, the production team was awarded by the Chairman of the People's Committee of Bac Ninh province for their contribution to promoting local tourism.
"Catching the trend" from the virality of the MV and at the same time grasping the need to visit major locations, the Department of Culture, Sports and Tourism of Bac Ninh immediately announced a marketing campaign, building an image with 2 free tours.
Notably, yesterday afternoon (March 17), the People's Committee of Bac Ninh province agreed with the proposal of the Department of Culture, Sports and Tourism to increase the number of vehicles serving two free tours to visit famous places in the province, after the number of visitors flocking to the province last weekend was always "full." Thus, for the Saturday schedule, the number of trips increased from 4 to 6 vehicles, and for Sunday, it increased from 4 to 12 vehicles. Tourists will continue to use high-quality 45-seat vehicles.
According to the plan, these two free tours will continue until the end of June 2025. Tour schedule one includes Bac Ninh Museum - But Thap Pagoda - Dau Pagoda - Dong Ho Painting Village - Do Temple - Nam Hong Royal Museum - Bac Ninh Museum. Tour two includes Bac Ninh Museum - Phat Tich Pagoda - Kinh Duong Vuong Mausoleum - Phu Lang Pottery Village - Nguyen Cao Temple - Dien Quang Pagoda - Bac Ninh Museum.
Colors of Kinh Bac homeland in "Bac Bling." (Photo: CTV/Vietnam+)
Son Tung M-TP also "nods" to Quang Ninh
Also a musical “icon” of Vietnamese youth, each MV that Son Tung M-TP releases is often associated with a famous place. Even with his influence, any clip or “playful” video of Son Tung attracts public attention.
Recently, in a clip posted on the tiktok channel, Son Tung M-TP stood on a yacht in Ha Long Bay, holding a white cake as a "prop" and nodding: "Let's make some nodding cakes." After the clip went viral, it created an effect that attracted the attention and love of nearly a million viewers, with tens of thousands of shares. It is worth mentioning that, from the clip, the singer made many people curious about the food in Quang Ninh.
This cake with a unique name – nodding head – is famous in Tien Yen district, in the East of Quang Ninh province. It is made from rice flour, with cold rice added to create softness and chewiness. The cake is made like banh cuon but thicker and the dough is also denser, without filling, rolled up; when eaten, it feels like eating pho noodles.
Nodding cake is popular in the East of Quang Ninh province, so many people born and raised in other places in the province may not know about this dish. Therefore, when watching Son Tung's clip, some people wondered "what kind of cake is this?", "first time hearing the name" or "never eaten it before"... unintentionally inspiring the public to learn about local cuisine. From here, many viewers shared information about the nodding cake.
“Make some nodding cakes.”
Nodding cake is sold by the kilo, about 30,000 VND/kg. The cake is cut into 15-20 cm long pieces when placed on a plate. In particular, the traditional nodding cake is often indispensable in trays of offerings, weddings, and parties in Tien Yen.
Quang Ninh people revealed that the dipping sauce for the cake is usually made from fish sauce mixed with chicken fat, minced meat, fresh chili, and fried onions. Whether the nodding cake is delicious or not depends a lot on this dipping sauce. In addition to the traditional dipping sauce, the cake can also be dipped in soy sauce mixed with fresh chili, dried garlic, rolled in raw vegetables with boiled pork belly, or dipped in tamarind sauce.
In addition, the cake is also enjoyed with pork belly - a dish originating from Guangdong (China), quite famous in the border provinces and the Northeast region.
It can be said that today’s young Vietnamese artists, with their creativity, have broken the traditional “paths” of promotion. They use music, art and simply personal influence, through beautiful settings, unique indigenous culture, vivid Vietnamese scenery… or even just “inserting props” in each MV, video clip to help tourist destinations “shine” in their own subtle way./.
(Vietnam+)
Source: https://www.vietnamplus.vn/nhung-chi-dau-van-hoa-vung-mien-viet-hot-theo-mv-clip-quang-ba-cua-ca-sy-post1021187.vnp
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