Vietnam's retail industry in 2025 faces many opportunities for breakthroughs, as the economy continues to recover and expand. According to the General Statistics Office, in 2024, retail sales of goods are estimated to reach VND 4,921.7 trillion, accounting for 77% of the total retail sales of goods and consumer services revenue, up 8.3% over the previous year.
Along with that, the scale of Vietnam's e-commerce market in 2024 has reached the milestone of 25 billion USD, an increase of 20% compared to 2023, accounting for about 9% of total retail sales of goods and consumer service revenue nationwide. This not only helps businesses reach more customers but also optimizes the shopping experience of consumers.
According to the e-Conomy SEA 2024 report, Vietnam's e-commerce market is expected to reach a value of 50 billion USD by 2025, creating great opportunities for domestic enterprises to invest in the fields of logistics, electronic payments and technology, etc.
Notably, the departure of many foreign retailers in recent years such as Parkson (Malaysia), Emart (Korea), Auchan (France), ... shows that these "giants" have shown signs of exhaustion in the race for retail market share in Vietnam. With a population of more than 100 million people, the fastest growing middle class in Southeast Asia and one of the countries with the best economic growth rate in the world, Vietnam is still considered a land of great potential for the retail industry.
However, this is also a market with fierce competition. If we analyze each individual case carefully, we can see that the common point among the retailers who lose money and leave the Vietnamese market is that their business strategies are not suitable for the shopping psychology and culture of Vietnamese people.
Therefore, to make the most of opportunities, domestic retail businesses need to be flexible in strategy, invest in technology and improve customer experience to break through and maintain their position thanks to home advantage and understanding of people's tastes and consumption needs.
At the same time, in the context of rapidly developing technology, retail businesses need to apply AI (artificial intelligence), big data, IoT (Internet of Things) to optimize business operations. Because when consumer behavior changes, customers not only shop at traditional stores but also on e-commerce platforms, therefore, businesses need to build a multi-channel retail model, connecting every touchpoint with customers.
Clearly, in the future, the Vietnamese retail market will continue to develop at a rapid pace, requiring businesses to constantly innovate and adapt, combining creativity, flexibility and technology investment. Seizing opportunities and maintaining a competitive advantage in a volatile market will be the key to helping Vietnamese retail businesses achieve outstanding achievements and gradually assert their position in the region. From there, the retail industry can become one of the main driving forces to promote the country's economy.
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