Opportunity when Jisoo and many Korean stars come to Vietnam

Kpop stars flock to Vietnam

In the past two years, many Korean stars have chosen Vietnam as a destination to hold concerts and fan meetings. Among them are concerts by BlackPink, Daesung (Big Bang), Tempest, Super Junior, Baekhyun, Jaejoong, 2NE1...

In fact, when Kpop idols hold concerts and fan meetings in Vietnam, the number of tourists from Korea and neighboring countries can increase sharply, boosting the hotel, food and beverage service industry and entertainment areas.

Not only that, many fan meeting events are also held at famous tourist destinations such as Ho Chi Minh City, Hanoi, and Da Nang, helping to promote the country's image and attract the attention of international media.

BlackPink attracted more than 60,000 Vietnamese and international audiences to My Dinh Stadium in July 2023. Photo: YG

According to statistics from the Vietnam National Administration of Tourism, the number of Korean visitors to Vietnam in 2023 reached more than 3.6 million, ranking first among the countries with the most tourists to Vietnam. In 2024, the ginseng market continued to account for the largest proportion of international visitors to Vietnam with 4.56 million arrivals.

In particular, on March 30, the eldest member of BlackPink - Jisoo will hold a fan meeting at My Dinh Indoor Athletics Stadium, expected to attract thousands of domestic and international fans, creating a strong driving force for the local tourism and service industry.

Previously, the organizer of the female singer’s fan meeting in Hanoi announced 10 different ticket categories ranging from 500,000 VND to 4.8 million VND. These ticket prices are considered reasonable, with many segments for fans to choose from.

In particular, with the VIP ticket price of 4.8 million VND, the audience has the right to have a short chat with Jisoo, send-off (stand and greet the artist when they finish performing), take group photos, receive photo cards, bags...

Eldest sister Jisoo returns to Vietnam with a fan meeting at the end of March, expected to attract thousands of attendees. Photo: YG

Opens up many opportunities

Concerts and fan meetings of K-pop stars not only provide entertainment value but also contribute significantly to the economy. It is estimated that each event can attract thousands of fans, generating large revenues from tickets, souvenirs, food and beverage services and transportation.

For example, BlackPink's Born Pink concert in Vietnam in July 2023 helped ticket sales reach more than 13 million USD (more than 332 billion VND) with an audience of up to 67,000 in 2 days, with a ticket sales rate of 100%. This shows the great potential of the Vietnamese market in the music and entertainment industry.

In addition, this event also creates opportunities for cooperation between Vietnamese and Korean entertainment companies, promoting cultural exchanges and developing joint music projects. Major brands also have the opportunity to sponsor and promote their brands through these programs, contributing to enhancing the position of the Vietnamese market in the regional entertainment industry.

Sandara (2NE1) wears conical hat at a music night in Ho Chi Minh City. Photo: Instagram

The fact that Korean artists continuously choose Vietnam as a destination for music events not only shows their special affection for Vietnamese fans but also opens up many opportunities for cooperation and development for the domestic entertainment industry.

Nha An