Vietnam is one of the countries with a diverse and rich culture, clearly demonstrated through the system of traditional craft villages throughout the country. According to statistics, the country currently has more than 5,000 craft villages, of which about 1,700 are recognized traditional craft villages.
Each craft village is a cultural product, preserving historical stories and national spirit through many generations. Moreover, when entering the digital age, many traditional craft villages are no longer limited to manual production methods but are gradually adapting to new market trends.
Recently, the trend of tearing blind bags has emerged, a modern form of entertainment and collection, creating surprises and full of interaction, quickly received enthusiastically by young people. However, blind bags also contain potential risks, such as the recent Baby Three blind bag produced by China with an image similar to the "cow tongue line" is a typical example.
Meanwhile, blind boxes researched and produced by domestic enterprises not only carry strong national cultural identity but also contain technological value, such as the Imperial Capital Archaeological Blind Box, a quality product developed by Vietnamese technology startup Phygital Labs, in cooperation with the Hue Monuments Conservation Center and Comicola Company.
Combining modern NFC (Near Field Communication) technology and a blind box model, Imperial Capital Archaeology has recreated the unique treasures of the Nguyen Dynasty, bringing a new and meaningful collecting experience. When users bring their smartphones close to the NFC chip on the "treasure", exclusive digital content, including owner information, treasure details, 3D images, interactive videos and historical stories will appear...
Because of this uniqueness, the products of the Imperial Capital Archaeological Project have become modern products but still contain vivid historical imprints, loved by many young people and collectors.
Looking more broadly, not only the "technology blind bag" trend but also the explosion of creative cultural products has created a new wave in the field of gifts and toys imbued with Vietnamese culture. Previously, there was a project called Nghe Van Mieu that applied digital physics technology to bring the image of Nghe into contemporary life. The research team identified a number of research works on Nghe called "Nghe noi cua Khong san Trinh", creating the first digital physics book in Vietnam. This project also created "genuine" Nghe Van Mieu statues that were authenticated and identified, becoming meaningful souvenirs.
According to a report by the World Tourism Organization (UNWTO), 65% of international visitors to Vietnam want to buy products with traditional cultural features as souvenirs. This opens up a direction for developing products from traditional craft villages with strong cultural identity, combining creative technology.
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