For many Vietnamese, gold is not simply an investment but a safe haven. People want to keep gold to guard against unexpected events and risks. It is estimated that about 400 tons of gold are still in people's safes.
Even though they already have a huge amount of gold, on the day of the God of Wealth, many people still like to buy more gold to pray for luck and fortune. This is also the reason why, on the day of the God of Wealth every year, from early morning to late night at gold shops, there are often scenes of people jostling each other and waiting in long lines for several hours to buy gold.
Gold traders admit that on the annual God of Wealth Day, the number of customers increases dramatically by 20-40 times compared to normal days, despite the strong increase in gold prices. And every year the number of gold products sold on the God of Wealth Day increases compared to the same period the previous year.
Because, according to folklore, God of Wealth is a god who lives in heaven, in charge of money matters. One time, he came down to earth and got drunk, hit his head on a rock and lost his memory of who he was. During his wanderings on earth, the clothes God of Wealth wore were sold by people.
When God of Wealth was wandering around begging for food, a chicken and duck shop invited God of Wealth to eat. From then on, this shop was crowded with customers.
After a while, the shop owner saw that the God of Wealth did nothing but eat with his hands, so he did not let him stay any longer. Unexpectedly, the shop's business immediately declined and there were no customers from then on.
Seeing this, many other businessmen invited the God of Wealth back and took him to buy new clothes to wear. Luckily, the God of Wealth bought back his previous clothes and flew back to heaven. Since then, many people consider the 10th day of the first lunar month as the day the God of Wealth flies back to heaven.
On the day of God of Wealth, in addition to buying roast pork, roast duck, snakehead fish... to worship, people also flock to buy gold to pray for luck and fortune.
In 2023, the price of gold was crazy. From the mark of 67 million VND at the beginning of the year, it soared to the peak of 80.3 million VND/tael for sale in the last trading sessions of the year. Accordingly, on the day of God of Wealth 2023, buying SJC gold bars at the price of 67.82 million VND/tael and holding until today (February 15) made a profit of nearly 9 million VND/tael.
So, what day is God of Wealth Day 2024 to buy gold for luck and prosperity?
In 2024, the God of Wealth's day (January 10 of the lunar calendar) will fall on Monday (February 19).
The stores have prepared a large quantity of up to millions of products including: SJC gold bars, plain rings, gold coins, gold ingots, gold jewelry products, gold handicrafts, etc. to serve people's gold buying needs on the occasion of God of Wealth's day.
At the same time, most gold shops open at 6am to welcome customers instead of the usual 8am. Businesses also confirm that the opening hours for gold sales will last until all customers have bought gold.
In addition to the direct gold purchase channel and scanning QR Code to pay instead of paying in cash as before, gold and silver businesses also opened online gold sales. Accordingly, customers who order gold before the God of Wealth day can choose two forms of receiving goods: receiving gold directly at the counter to pay for gold at a pre-arranged time, or receiving gold at home. Opening online gold sales also helps reduce the pressure of queuing to buy gold at stores.
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