This year, God of Wealth's day falls on Friday, February 7 (January 10 of the lunar calendar).
According to folk beliefs, the number 10 symbolizes completeness and fullness. Therefore, Vietnamese people attach great importance to and choose this day as an occasion to pray for wealth and luck.
In the past, only business people bought gold on God of Wealth Day with the purpose of praying for wealth. However, in recent years, many Vietnamese people have also followed the trend of rushing to buy gold on God of Wealth Day with the hope of having a lot of money in the year, because gold symbolizes wealth and good fortune.
With the meaning of praying for luck and fortune, from early morning on God's Day 2025, many people in the capital arrived early, lined up at large gold and silver stores, waiting for their turn to buy gold.
Previously, to meet and serve the gold buying needs of a large number of customers, gold trading establishments also prepared plans to welcome a large number of customers coming to buy gold.
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| Gold prices are publicly listed by gold trading establishments. |
According to the reporter of Cong Thuong Newspaper, at Bao Tin Minh Chau gold shop on Tran Nhan Tong street (Hanoi), customers came to buy gold very early, many people lined up before dawn.
According to observations, the demand for gold on God of Fortune Day 2025 is mainly focused on gold rings, instead of gold bars. The number of people buying gold for luck with gold rings is more than SJC gold bars.
This morning, the gold price fluctuated around 86.4 - 89.55 million VND/tael for buying and selling. Converted, the price of a gold ring weighing 1 chi has a selling price of nearly 9 million VND.
According to Bao Tin Minh Chau representative, to serve people's gold buying needs on God of Wealth Day 2025, Bao Tin Minh Chau has launched many gold products with diverse designs, forms, and weights. According to this unit's records, this morning the number of customers buying and selling has a ratio of (80% of customers buying and 20% of customers selling).
Notably, on the occasion of the God of Wealth this year, plain round gold rings are the most sought-after and purchased products. Not only meeting the needs of investment - storage - gifts, plain round gold rings are also items to pray for Luck and Wealth, helping the homeowner have a favorable and prosperous new year.
Mr. Tran Ngoc Khanh - 47 years old (in Trang Tien, Hoan Kiem, Hanoi) said that every year on the occasion of God of Wealth, my family and I always go buy gold to pray for luck and fortune. On this occasion, I usually don't buy much, just buy 0.5 taels of plain round rings to pray for luck.
"My family will keep the gold bought on God of Wealth Day in the house for good luck, not for investment. Therefore, buying gold on this day is for good luck, not for investment on this occasion," Mr. Khanh shared.
Similarly, lining up from early morning to buy gold for luck, Mr. Chu Ngoc Truong - 38 years old (residing in Tran Phu, Hanoi) also shared that this year's gold products are quite beautiful and rich. Not only having the meaning of accumulation, gold shops have increasingly diversified designs of God of Wealth products, suitable for different customer groups.
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| At Bao Tin Minh Chau gold shop on Tran Nhan Tong street (Hanoi), customers come to buy gold very early. |
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| Early this morning, God of Fortune Day 2025, it was drizzling but the number of people lining up to buy gold on God of Fortune Day was still very large. |
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| This year, God of Wealth's day falls on Friday, February 7 (January 10 of the lunar calendar). |
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| According to folk beliefs, the number 10 symbolizes completeness and fullness. Therefore, Vietnamese people attach great importance to and choose this day as an occasion to pray for wealth and luck. |
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| With that concept and meaning, even though it was raining and not yet dawn, many people woke up very early to line up to buy gold. |
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| In the past, only business people bought gold on God of Wealth's day with the purpose of praying for wealth. |
 |
| However, in recent years, many Vietnamese people have also followed the trend of rushing to buy gold on God of Wealth Day in the hope of having a lot of money in the year, because gold symbolizes wealth and good fortune. |
 |
| Previously, to meet and serve the gold buying needs of a large number of customers, gold trading establishments also prepared plans to welcome a large number of customers to come and buy gold. |
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| This year is the year of the snake, so many golden snake products are introduced by businesses to serve customers. |
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| Flyers and advertisements are prepared by establishments to both introduce products and help customers easily choose to shop according to their needs. |
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| The Thang Long Dragon Gold Plain Round Ring is always the most sought after and purchased product on the occasion of God of Wealth Day. |
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| Not only meeting the needs of investment - storage - gifts, plain round rings are also items to pray for Luck and Wealth, helping the homeowner have a favorable and prosperous new year. |
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| On the morning of God of Wealth Day 2025, many people choose to buy gold ring products to pray for luck and fortune. |
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| Gold buyers line up to pay |
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| At noon on February 7, January 10, God of Wealth Day 2025, the number of customers flocking to buy gold for luck is increasing. |
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| Tran Nhan Tong Golden Street (Hanoi) is bustling with people |
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| Despite the cold of the North, many people still line up to buy gold, waiting their turn. |
The custom of worshipping the God of Wealth originated in China, then appeared in Vietnam around the beginning of the 20th century. There are many folk stories to explain this custom. However, the custom of worshipping the God of Wealth on the 10th day of the first lunar month is passed down quite consistently. In Eastern beliefs, the God of Wealth is the god responsible for looking after money and bringing good fortune to the homeowner. This god will bring good luck and help the homeowner's business to proceed smoothly and with few obstacles during the year. The story goes that there is no God of Wealth on earth, only a God of Wealth in heaven, who governs money and fortune. One day, while out drinking, the God of Wealth got so drunk that he fell to earth. Whenever the God of Wealth entered a house to beg for food, that house became rich and had good business… On the 10th day of the first lunar month, the God of Wealth flew back to heaven. To commemorate him, people choose the 10th day of the first lunar month as the God of Wealth's birthday. Therefore, every January 10th, people will prepare offerings to worship the God of Wealth to pray for wealth, luck, and prosperity for the whole year. |
https://congthuong.vn/vang-nhan-duoc-mua-nhieu-nhat-trong-ngay-than-tai-372723.html
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